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Product Description
Product Description
Now available for the first time in paperback format, Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work. At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There s also an illustrated glossary of materials (both standard and innovative) and processes. From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.
About the Author
Roger Fawcett-Tang is the Creative Director of Struktur Design. He is the author of Experimental Formats 2, Experimental Formats & Packaging, and Mapping Graphic Navigational Systems.
Inside This Book
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First Sentence
Looking through the vast quantity of showcase-style books on graphic design, the diversity of design styles and production techniques can at times seem daunting. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Looking through the vast quantity of showcase-style books on graphic design, the diversity of design styles and production techniques can at times seem daunting. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
Format:Hardcover
more than just another eye-candy graphic design book, this showcases some rather lovely design where as much thought has been given to the production as to what's printed. the accompanying text does actually tell you interesting stuff rather than just making the designers feel good. the useful glossary at the back makes it a useful resource as well as a 'think i'll look at that for some inspiriation cos i'm clean out of ideas' book.
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