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Product Description
Product Description
Print Formats and Finishes: The Designer's Illustrated Guide to Brochures, Catalogs, Bags, Labels, Packaging, and Promotion is a comprehensive resource on formats, materials and finishes. This book explores the production and manufacturing aspects of a range of products including CD and DVD packaging, bags and labels, brochures, sustainable design products, promotional items, and product packaging. With succinct text and specially commissioned photographs it shows, at a glance, the different effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow for creative solutions that grab audience attention and sell. For ideas on everything from mass-mail flyers and unique CD cases to customized products and packaging, this book is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials and print and production processes that can be applied to any job.
About the Author
Edward Denison is an award-winning design and planning consultant, with an expertise in packaging and sustainable design. He lives in London, UK. Jessica Glaser and Carolyn Knight run design company Bright Pink and both hold posts at the University of Wolverhampton. They are the co-authors of Diagrams and The Graphic Design Exercise Book. Loewy was established in 1929 as the first ever design agency. It has since been responsible for such iconic designs as the Coca-Cola bottle, identities for Shell, and the interiors of Concorde. Scott Witham is the founder and Creative Director of Traffic Design Consultants. He has previously worked for several of the UK's top design agencies.
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Format:Paperback
great stuff - really broad and useful collection of material - perfect for any creative studio
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