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by Gavin Ambrose
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by Gavin Ambrose
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Product Description
Product Description
An introduction to a variety of printing techniques, such as letterpress and litho as well as a range of finishing techniques, including varnishing and embossing. Printed on a series of seven different paper stocks allowing the reader to see the results that can be achieved from creative stock selection. Demonstrates advanced printing techniques via the use of three special colours to show how metallic, fluorescent and pastel inks can be used to great effect.
About the Author
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Other titles in the Basics Design series: Format, Layout, Typography, Image and Colour.
Inside This Book
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First Sentence
A substrate is any stock or material that receives a printed image, ranging from a standard sheet of paper to more elaborate and tactile papers and boards, and even extends to promotional items such as coffee mugs, t-shirts and, as we'll see, the human body. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
A substrate is any stock or material that receives a printed image, ranging from a standard sheet of paper to more elaborate and tactile papers and boards, and even extends to promotional items such as coffee mugs, t-shirts and, as we'll see, the human body. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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