Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
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The Future of the Book in the Digital Age (Information Professional) by Bill Cope
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
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The Big Switch Our New Digital Destiny by N Carr
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Book Business: Publishing, Past, Present and Future by J Epstein
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Just as always-on communication has seen newspapers struggling for readers and relevance, and downloadable music has consigned the album to the format scrapheap, the digital revolution is now about to leave books on the high shelf of history that is, if publishers don't wake up and log on now, says internet publishing guru, Jeff Gomez. Book writers, producers, distributors and readers must not only acknowledge these changes, but drive digital book creation, standards, storage and delivery as the first truly transformational thing to happen in the world of words since the printing press. Gomez explains how [in dead tree format and flexible, searchable eco-friendly ebook].
Synopsis
For over 1500 years, books have weathered numerous cultural changes remarkably unaltered. Through wars, shortages, radio, TV, computer games and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Just as always-on communication has seen newspapers struggling for readers and relevance, and downloadable music has consigned the album to the format scrapheap, the digital revolution is now about to leave books on the high shelf of history - that is, if publishers don't wake up and log on now, says internet publishing guru, Jeff Gomez. Book writers, producers, distributors and readers must not only acknowledge these changes, but drive digital book creation, standards, storage and delivery as the first truly transformational thing to happen in the world of words since the printing press. Gomez explains how [in dead tree format and flexible, searchable eco-friendly ebook].
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