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Product Description
Product Description
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
From the Publisher
New colour text design improves the presentation and navigation of material for students
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I bought Adrian Palmer's Principles of Marketing about a year ago and loved it. This book was a set text on my MBA and is probably the best of all the books I have had to purchase. When I find a fiction author I love I go and buy all books by that person - this is the first time I've ever decided to do that for non-fiction work.
This book is very easy to read yet contains an astonishing quantity of information. I'd thoroughly recommend this book to anyone
This book is very easy to read yet contains an astonishing quantity of information. I'd thoroughly recommend this book to anyone
3 of 3 people found the following review helpful
Format:Paperback
Usually i dread buying text books as they are full of jargon and hard to read. But this book was a welcome surprise. Its easy to read and well set out. Ive actually read this when i dont have to, because its genuinely interesting. If you are doing services marketing at college, or just have an interest, then this is a must buy!
3 of 3 people found the following review helpful
Format:Paperback
I am involved in general management and was looking for a book that addressed service quality and customer relationship management. Mr Palmer's book provides excellent coverage of these topics in a very readable, but comprehensive, manner. I am less qualified to comment on other 'marketing' aspects, but I believe that the style and layout which I found so useful would benefit those interested in those other aspects. This book offers particularly good references to other books and web sites. The book has a strong UK flavour, particularly in the case studies.
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Most Recent Customer Reviews
good
the book i bought was in good condition, and seller shipped it very fast. quite happy with what I got. Thank you!
Published 7 months ago by Jie
Excellent text book
This is an excellent book, very readable & interesting. Well illustrated with examples, references and case studies. Read more
Published 11 months ago by Ms. G. Jones
The perfect buy for marketers working in the service sector!
I'm studying the CIM Professional Diploma and there is hardly any material recommended for services marketing, but this book fills the gaps on all levels! Read more
Published 16 months ago by H Ward
It makes sense
Ny first degree was in engineering and I always used to think that marketing was a load of bullshit, just common sense made difficult by jargon. Read more
Published on 26 Jan 2007 by Daniel Midgely
Great book, Great knowledge
Attending a lecture provided by Adrian Palmer is like watching a favorite TV show, where this teacher (Professor) does not stop surprising us with his great knowledge and... Read more
Published on 11 Dec 2006 by Mohammed K. I. Dawwas
Listmania!
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