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Principles and Practice of Marketing with Redemption card [Paperback]

David Jobber
4.2 out of 5 stars  See all reviews (21 customer reviews)
Price: £49.99 & FREE Delivery in the UK. Details
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Book Description

1 Dec 2006 0077122275 978-0077122270 5
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.


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Principles and Practice of Marketing with Redemption card + CIM - 6 Delivering Customer Value Through Marketing: Study Text
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Product details

  • Paperback
  • Publisher: McGraw-Hill Higher Education; 5 edition (1 Dec 2006)
  • Language: English
  • ISBN-10: 0077122275
  • ISBN-13: 978-0077122270
  • Product Dimensions: 19.3 x 4.5 x 26.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 348,798 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013 --This text refers to an out of print or unavailable edition of this title.

Book Description

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

--This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

Most Helpful Customer Reviews
14 of 14 people found the following review helpful
5.0 out of 5 stars Simply Essential 11 July 2002
Format:Paperback
A great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work.
Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.
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21 of 22 people found the following review helpful
4.0 out of 5 stars Marketing, A mature student perspective 8 Jan 2003
Format:Paperback
I purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study and have some years of experience in an administration capacity and some knowledge of the subject.
I have found the book easy to read with a variety of material to assist and links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched and is not a pure academics book, the cases are based in real life and this enables the reader to relate it to their own knowledge and experience.
The depth of material covered and the CD Rom supplied together with the on line assistance makes it extremely useful for part time students who are also working.
The format of the material is broken down into managable sections and the excellent variety created by the prolific use of diagrams, colour, real advertisements, and stories make it easy to read. This is not always possible to achieve with study material.
The book can be considered as a definative text covering the whole subject of Marketing for both students and academics. I found some parts simplistic at times to mature students such as myself but as a new starter to the subject it is invaluable.
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17 of 18 people found the following review helpful
Format:Paperback
For students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies and study questions. The layout is clear and easy to follow, with a good selection of marketing models and graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM and a web site with excellent student and lecturer support. Each chapter has a set of on-line questions, which means revision can take place anywhere one can access a PC and the Internet. A very useful package.
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1 of 1 people found the following review helpful
3.0 out of 5 stars just an average book 7 Feb 2009
Format:Paperback
It is easy to understand and contains good case examples. However, in my opinion it lacks depth (e.g. in terms of recent research done, alternative views on common theories etc.). Moreover, the chapter summary is rather long and does not provide a coherent finish that puts everything into a concluding context. Furthermore, it does not provide a recommeded further reading part, which is common to many textbooks and of great help for in-depth research on specific topic areas.

I therefore recommend the Kotler + Keller 'Marketing Management' book as a superior alternative, or any similar books by the same authors who generally are big names in the marketing field.
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1 of 1 people found the following review helpful
1.0 out of 5 stars Marketing Book 19 Oct 2010
By sally
Format:Paperback
I cant rate this item as I havent received it even though I bought it at the start of September!! I also have emailed the seller and still have had no feedback! Not pleased and will not be using this service again.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent 28 Mar 2009
Format:Paperback
I puchased this book from Amazon and was so pleased with the excellent service that i recieved.
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5.0 out of 5 stars Five Stars 7 July 2014
Format:Paperback|Verified Purchase
good
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3.0 out of 5 stars A good basic introduction 17 Jun 2014
By RJP the Book Boy TOP 500 REVIEWER VINE VOICE
Format:Paperback|Verified Purchase
I bought this for my daughter who is doing marketing degree module. She has found it helpful in researching the basic principles of marketing but prefers the Philip Kotler marketing text book to this one.
All the basics are here and described well but overall the Kotler text book does a better job in her opinion.
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Most Recent Customer Reviews
5.0 out of 5 stars Key text in marketing
Jobber is a key author - if you're doing marketing you need this text. My dissertation was based around one of jobber's theories in marketing planning. Read more
Published 21 months ago by Lizzy
3.0 out of 5 stars Required reading
What I wanted, when I wanted it. I'm happy.
Arrived safely, promptly and in a good condition.
Like I said, I'm a happy bunny.
Published 21 months ago by Chris Dwyer
5.0 out of 5 stars Good book
This book has helped me through my studies in university, it's so helpful and even comes with a cd to help. Great purchase, great fast service thanks. Was a good book. Read more
Published 22 months ago by Charlotte
4.0 out of 5 stars good condition
good condition. delivery on time. over all iam very happy with this purchase and the seller as well. Read more
Published on 22 Oct 2011 by Polo
4.0 out of 5 stars It's fine
Arrived in good time, fairly good condition. Still don't quite understand what a 'redemption card' is but I'm sure it's not really necessary.

Thanks
Published on 14 Jan 2011 by Chandni Patel
5.0 out of 5 stars great!
book arrived in perfect condition, thank you very much! delivery time as agreed - no problems at all!
Published on 7 Nov 2010 by Tav
4.0 out of 5 stars solid, core text for marketing study
At almost 1000 pages filled with examples, case studies, questions with clear, informative and structured text, it is difficult to imagine a more comprehesive foundation resource... Read more
Published on 6 Nov 2010 by cuccy
5.0 out of 5 stars Multi Layered Value
This is the best purchase I have done in a long time. it has great case studies and relevant company examples all the way through. Read more
Published on 3 May 2010 by Peter L. Robinson
4.0 out of 5 stars EXCELLENT
I WAS SO SURPRISED BY HOW LOVELY THE PACKAGING WAS. IT WAS GREAT. THE BOOK ARRIVED IN TIP TOP FORM. IT WAS AMAZING. HIGHLY RECOMMENDED.
Published on 21 Dec 2009 by Bloc Basquet
4.0 out of 5 stars Principles and Practice of Marketing, David Jobber, 5th Ed
I found this was one of the better books out there for this topic. Some other were 'heavier' in content but this had a good mix between easy to read and reliable and good content.
Published on 10 Nov 2009 by Mark B
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