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Principles and Practice of Marketing with Redemption card Paperback – 1 Dec 2006


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Product details

  • Paperback
  • Publisher: McGraw-Hill Higher Education; 5 edition (1 Dec 2006)
  • Language: English
  • ISBN-10: 0077122275
  • ISBN-13: 978-0077122270
  • Product Dimensions: 19.3 x 4.5 x 26.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 204,837 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013 --This text refers to an out of print or unavailable edition of this title.

Book Description

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

--This text refers to an out of print or unavailable edition of this title.


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Most Helpful Customer Reviews

14 of 14 people found the following review helpful By M. Hatson on 11 July 2002
Format: Paperback
A great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work.
Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.
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21 of 22 people found the following review helpful By "apaxton5" on 8 Jan 2003
Format: Paperback
I purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study and have some years of experience in an administration capacity and some knowledge of the subject.
I have found the book easy to read with a variety of material to assist and links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched and is not a pure academics book, the cases are based in real life and this enables the reader to relate it to their own knowledge and experience.
The depth of material covered and the CD Rom supplied together with the on line assistance makes it extremely useful for part time students who are also working.
The format of the material is broken down into managable sections and the excellent variety created by the prolific use of diagrams, colour, real advertisements, and stories make it easy to read. This is not always possible to achieve with study material.
The book can be considered as a definative text covering the whole subject of Marketing for both students and academics. I found some parts simplistic at times to mature students such as myself but as a new starter to the subject it is invaluable.
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17 of 18 people found the following review helpful By plan47@altavista.com on 1 Sep 2001
Format: Paperback
For students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies and study questions. The layout is clear and easy to follow, with a good selection of marketing models and graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM and a web site with excellent student and lecturer support. Each chapter has a set of on-line questions, which means revision can take place anywhere one can access a PC and the Internet. A very useful package.
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1 of 1 people found the following review helpful By J. C. Breitsohl on 7 Feb 2009
Format: Paperback
It is easy to understand and contains good case examples. However, in my opinion it lacks depth (e.g. in terms of recent research done, alternative views on common theories etc.). Moreover, the chapter summary is rather long and does not provide a coherent finish that puts everything into a concluding context. Furthermore, it does not provide a recommeded further reading part, which is common to many textbooks and of great help for in-depth research on specific topic areas.

I therefore recommend the Kotler + Keller 'Marketing Management' book as a superior alternative, or any similar books by the same authors who generally are big names in the marketing field.
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1 of 1 people found the following review helpful By sally on 19 Oct 2010
Format: Paperback
I cant rate this item as I havent received it even though I bought it at the start of September!! I also have emailed the seller and still have had no feedback! Not pleased and will not be using this service again.
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1 of 1 people found the following review helpful By Ms. Roisin Devlin on 28 Mar 2009
Format: Paperback
I puchased this book from Amazon and was so pleased with the excellent service that i recieved.
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By SADRUL CHOWDHURY on 7 July 2014
Format: Paperback Verified Purchase
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By RJP the Book Boy TOP 500 REVIEWERVINE VOICE on 17 Jun 2014
Format: Paperback Verified Purchase
I bought this for my daughter who is doing marketing degree module. She has found it helpful in researching the basic principles of marketing but prefers the Philip Kotler marketing text book to this one.
All the basics are here and described well but overall the Kotler text book does a better job in her opinion.
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