Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Principles & Practice of Marketing Paperback – 20 Apr 2009

1 customer review

See all formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
£34.20 £4.99

There is a newer edition of this item:

Special Offers and Product Promotions

  • Win a £5,000 Amazon.co.uk Gift Card for your child's school by voting for their favourite book. Learn more.
  • Prepare for the summer with our pick of the best selection for children (ages 0 - 12) across Amazon.co.uk.

Win a £5,000 Amazon.co.uk Gift Card and 30 Kindle E-readers for your child or pupil's school.
Vote for your child or pupil(s) favourite book(s) here to be in with a chance to win.

Product details

  • Paperback: 745 pages
  • Publisher: South-Western / Cengage Learning; 2 edition (20 April 2009)
  • Language: English
  • ISBN-10: 1408011476
  • ISBN-13: 978-1408011478
  • Product Dimensions: 27.4 x 21.8 x 3 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 266,796 in Books (See Top 100 in Books)

Product Description

About the Author

Jim Blythe is Visiting Reader in Marketing at Plymouth Business School. He has written numerous textbooks, is the Editor of The Marketing Review and a member of the editorial boards for the Journal of Selling and Major Account Management and Consumer Behaviour: An International Review.

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

By Shelley Whittaker on 29 Jan. 2015
Format: Paperback Verified Purchase
Good product, arrived on time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again