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Principles & Practice of Marketing Paperback – 20 Apr 2009

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Product details

  • Paperback: 745 pages
  • Publisher: South-Western / Cengage Learning; 2 edition (20 April 2009)
  • Language: English
  • ISBN-10: 1408011476
  • ISBN-13: 978-1408011478
  • Product Dimensions: 27.4 x 21.8 x 3 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 266,796 in Books (See Top 100 in Books)

Product Description

About the Author

Jim Blythe is Visiting Reader in Marketing at Plymouth Business School. He has written numerous textbooks, is the Editor of The Marketing Review and a member of the editorial boards for the Journal of Selling and Major Account Management and Consumer Behaviour: An International Review.

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Most Helpful Customer Reviews

By Shelley Whittaker on 29 Jan. 2015
Format: Paperback Verified Purchase
Good product, arrived on time.
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