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Product Description
Product Description
Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.
This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
Find out:
what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand
Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.
This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
Find out:
Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.
About the Author
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
An excellent book for the modern world of business. A very practical book that is superbly written and feels very comfortable to work through. Very up to date in its thinking and has its finger firmly on the pulse of todays competitive business arena. It stimulates the mind and I think that helps you to think of business situations from a different aspect.
One of the best books on Marketing of all time I think, well recommended. And for a light hearted slant on persistent marketing, have a look at Simon Ashley Richmond's Write Again Vol 1 it certainly gave me some ideas in lateral thinking.
One of the best books on Marketing of all time I think, well recommended. And for a light hearted slant on persistent marketing, have a look at Simon Ashley Richmond's Write Again Vol 1 it certainly gave me some ideas in lateral thinking.
1 of 1 people found the following review helpful
Format:Paperback
This book is very good - I used it to revise for the Marketing Essentials element of the CIM course and it covered all the topics. It is written well and is easy to understand unlike some of the official CIM books. I am however, slightly concerned that it doesnt cover in enough detail other topics coming up in the course. But only time will tell. However, a very good book and easy to understand and will be a useful reference tool for the future.
Format:Paperback
This book is amazing. Lots of benefits would be get by reading it. The student which study management and marketing would be recommended to buy it.
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good book with good qualityBwhy I have to write so many wordsBBBI only don't like the system always suggest me gmy addressh, don't I know my own addressHit really bother me a... Read more
Published 6 months ago by amy
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Published 6 months ago by KevU
Good book but would be better with attached e-book
Most of the books published for educational use of these times are published with attached e-books and dissapointingly this wasn't. Read more
Published 7 months ago by S. ISLAM
Principles and Practce of Marketing Review
The book arrive very quickly. It's fully new with no marks or other signs. I'm totally satisfied with the services I got. Thank you.
Published 7 months ago by Viktorija
Excellent!
Fast delivery. Quick service and the product was exactly presented like it was said in the description. Thanks very much.
Published 7 months ago by Aurelie
Looks brand new and arrived on time!
In perfect condition! Ordered it on a Wednesday evening and it arrived on the Saturday morning! Just in time for Uni in the morning! VERY IMPRESSED!
Published 8 months ago by Miss Jessica McNally
Principles and Practice of Marketing
This book is excellent with lots of information. This product is also at a very good price compared to high street book shops.
Published 19 months ago by imu
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