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Principles of Marketing (Paperback)

by Philip Kotler (Author), Gary Armstrong (Author), Prof Veronica Wong (Author), Prof John Saunders (Author)

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Product details

Paperback
Publisher: Financial Times/ Prentice Hall; 5 edition (26 Jun 2008)
Language English
ISBN-10: 0273720643
ISBN-13: 978-0273720645
Product Dimensions: 27.6 x 21.2 x 3.8 cm
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Amazon.co.uk Sales Rank: 23,792 in Books (See Bestsellers in Books)

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Product Description

Product Description

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

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