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Principles of Marketing Pack
Principles of Marketing Pack
Philip Kotler , Gary Armstrong , Prof Veronica Wong , Prof John Saunders , Marian Burk Wood
Average Customer Review: 4.3 out of 5 stars  See all reviews (3)
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Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.With global examples and completely up-to-date with the latest marketing... Read More

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