- Paperback
- Publisher: Financial Times/ Prentice Hall; 5 edition (26 Jun 2008)
- Language English
- ISBN-10: 0273720643
- ISBN-13: 978-0273720645
- Product Dimensions: 27.6 x 21.2 x 3.8 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 246,203 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.
With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.
Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.
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Customer Reviews
Most Helpful Customer Reviews
If you need t buy your first book and receive a complete insight of marketing this book is what you are looking for.
A very useful marketing management textbook that covers all of the major areas of marketing, and uses very relevant real-world company case studies and examples.
A great overview of marketing as a subject and my book of reference now I have finished my studies.
Highly recommended.
A great overview of marketing as a subject and my book of reference now I have finished my studies.
Highly recommended.
0 of 3 people found the following review helpful
I liked this book because it had the explanations of what it means, and is easy to understand. The negavtive thing i have to say, that they have those lines in the text saying look at chapter 3 o whatever... Thats what i don't like, but maybe thats how it should be, and also they should include a lot more real life examples actually. But overall the book is usefull for marketing, as i am doing level 3 national diploma in business, it helps but it has a lot of different information that we dont even cover but is good to have it :) I would recommend for anyone to buy this book that is studying marketing :)
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