Buy Used
£3.76
FREE Delivery on orders over £10.
Condition: Used: Good
Comment: This book is in nice condition, clean with no missing pages and minimal markings. The pages may be slightly dog eared but overall in great shape. It is fulfilled by Amazon which means it is eligible for Amazon Prime and Super Saver Shipping.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Principles of Marketing: European Edition Paperback – 30 Nov 2004


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback, 30 Nov 2004
"Please retry"
£26.00 £0.97

There is a newer edition of this item:



Product details

  • Paperback: 992 pages
  • Publisher: Financial Times/ Prentice Hall; 4 edition (30 Nov. 2004)
  • Language: English
  • ISBN-10: 0273684566
  • ISBN-13: 978-0273684565
  • Product Dimensions: 27.2 x 21 x 3.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 153,148 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

'Any marketing student should have knowledge of this great version of Kotler’s classic Principles of Marketing book.' Even Lanseng, Norges Landbrukshogskole, Norway

Classic and authoritative, Principles of Marketing, Fourth European Edition remains on the cutting edge of contemporary marketing.

Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject.  Top gurus in their field, the team brings to this new edition great features and content, which include:

  • Rich topical examples and applications explain the major decisions marketing managers face
  • Completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce
  • Enhanced full colour adverts, tables and figures highlight key ideas and marketing strategies

'Principles of Marketing provides an excellent all-round introduction to the subject.' Deborah Anderson, Kingston University, UK

A comprehensive Companion Website, containing a wealth of teaching material for instructors and learning materials for students, is available at www.booksites.net/kotler.  Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD.

'Comprehensive and authoritative, but a pleasure to read – an uncommon combination!' Sveinn Eldon, Arcada Polytechnic, Finland

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University.

Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Business School.

John Saunders is Professor of Marketing, Head of Aston Business School and Pro-Vice Chancellor of Aston University.

Gary Armstrong is Professor and Chair of Marketing in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

5.0 out of 5 stars
5 star
9
4 star
0
3 star
0
2 star
0
1 star
0
See all 9 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Folukemi Akinmeji on 18 Oct. 2006
Had the priviledge to read an excerpt online, ordered and received mine. Have three of Mr Kotler's books and all have been very useful and insightful. This one is by far the most enjoyable read as it contains hard facts and figures about the ever changing business environment we now find ourselves in.

Definately a must read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Mr. S. Moakes on 5 April 2006
Verified Purchase
This book is an excellent guide through marketing an all processes. It really is the definitive guide for students who are studying marketing subjects.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
22 of 29 people found the following review helpful By A Customer on 19 Aug. 2005
Imagine: A marketing textbook that's as attractive, up-to-date, and readable as a magazine. A marketing textbook that's so comprehensive, rigorous, and clear you won't need another. Stop imagining. The book is Principles of Marketing, and the Fourth European Edition--with its full-color adverts, stylish layout, lucid text, and insightful examples taken from today's European and global markets--is perhaps the best incarnation yet. Kotler and Armstrong, American eminences, have teamed up with crack British marketing professors Wong and Saunders to produce a fresh, internationally-aware marketing textbook that is not only intellectually stimulating but aesthetically pleasing. At nearly 1,000 color pages and informed by such expert, cutting-edge sources as The Economist, Financial Times, and Harvard Business Review, Principles of Marketing: Fourth European Edition is a thorough, understandable, and delightful treatise on marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Nazz on 5 Dec. 2013
Verified Purchase
Very useful university tool for the subject of Marketing, it really helped me in my coursework and I expect it will help me get through exams as well.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By lakshmie on 11 Dec. 2013
Verified Purchase
this book also very useful and it is in good condition i love it it help me a lot to do my assignment no headache like borrowing book from library
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Look for similar items by category


Feedback