- Paperback: 888 pages
- Publisher: Financial Times/ Prentice Hall; 3 edition (11 July 2002)
- Language English
- ISBN-10: 0273676687
- ISBN-13: 978-0273676683
- Product Dimensions: 27.4 x 21 x 3.4 cm
- Amazon Bestsellers Rank: 2,862,832 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context.
This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning.
Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning.
This ready to use material is available specially referenced to your textbook.
This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning.
Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning.
This ready to use material is available specially referenced to your textbook.
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