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Principles of Marketing: European Edition [Paperback]

Philip Kotler , Gary Armstrong , Prof John Saunders , Prof Veronica Wong
4.5 out of 5 stars  See all reviews (4 customer reviews)

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There is a newer edition of this item:
Principles of Marketing Principles of Marketing 5.0 out of 5 stars (3)
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Book Description

6 July 2001 0273646621 978-0273646624 3
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition.

Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

Product details

  • Paperback: 888 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (6 July 2001)
  • Language: English
  • ISBN-10: 0273646621
  • ISBN-13: 978-0273646624
  • Product Dimensions: 27.4 x 20.4 x 3.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 323,605 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars The Quintessential Marketing Textbook 1 Jun 2004
"Principles of Marketing" is regarded among most academics as the fundamental starting point for students of their discipline.
It is easy to understand and digest and is backed up by numerous practical examples to give credence to the basics of theory being described.
The focus is predominantly on mainstream marketing, with less attention paid to charity or database marketing techniques but provides a helpful entry point into more detailed techniques.
Despite its intimidating size and volume of content this book comes highly recommended to beginners in the fields of academia or marketing practice alike.
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4.0 out of 5 stars Great for business and marketing students 22 May 2013
By Mr. Richard The book boy TOP 500 REVIEWER VINE VOICE
Format:Paperback|Verified Purchase
Philip Kotler is a very well known marketing expert. I bought this book for my daughter who is doing a business degree. She finds it very useful for basic facts and referencing but there was only one copy in the library so buying one on Amazon was essential for her course .

This is an older version of a classic text and can be picked up for very little money through Amazons marketplace sellers. Most business and marketing courses will recommend Kotler as essential reading. He has a very nice style and explains the fundamentals of marketing in this book and how marketing is applied within the business context.
The latest version would obviously be more up to date but the principles have not changed that much since this edition. The newer text obviously commands a much higher price but this older version will do for the first year of her course.

Any book by Philip Kotler will be an excellent read and reference for any business course. This book was supplied quickly via the Amazon marketplace, a great place to search for text book bargains !
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4.0 out of 5 stars Principles of Marketing: European Edition 1 Aug 2009
It was extremely helpful in helping me pass my exam. I sure it will help me in my final year of university as I won't have to fight for a copy
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18 of 33 people found the following review helpful
By A Customer
In addition to a full review of what marketing is and how is can be used the text gives key case studies based around large OEM's. A must for any practicing marketeer.
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