Buy Used
£0.01
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Ships from the UK within 24 hours. Your purchase supports authors through the Book Author Resale Right.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Principles of Marketing Paperback – 31 Jan 1997


See all 6 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback, 31 Jan 1997
£0.01


Product details

  • Paperback: 1104 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (31 Jan. 1997)
  • Language: English
  • ISBN-10: 0273605135
  • ISBN-13: 978-0273605133
  • Product Dimensions: 26.4 x 19.8 x 5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Bestsellers Rank: 1,486,311 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

 'the most impressive introductory textbook xxx; a textbook which not only stands up to the clones of the better known American texts but, in my view, outperforms them'  Michael Baker, Strathclyde University --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Comments from the first edition-
'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University
'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University
'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of Antwerp, RUCA
Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered as well as emerging marketing themes such as relationship marketing, direct marketing, serivces and non-profit marketing.
This second edition has been strengthened to reflect valuable feedback from throughout the academic community. Praised for its relevance to students and its sophisticated packaging the new edition is even more in tune with its market, changes include-
* Even more examples showing how marketing theory is applied in practice. Marketing in Action vignettes are longer and more comprehensive and could easily be used as a basis for classroom discussion or as an alternative to a case study
* Marketing and Information Technology examples have been added in every chapter highlighting how technology is transforming marketing practice
* Greater attention is paid to the Internet's contribution to marketing strategies and operations as a service delivery system, a distribution channel, a research tool and as a communications medium
* 90% of all case studies are new to the book and now cover an even broader range of companies and sectors, including
· The Pink Pound
· Soccer clubs
- Premium Lagers
- Fisherman's Friends
- Alocpops
- Euroteens
- Viagra
· Amazon
· Digital Television
· Fiat and Volvo
· De Beers and the Diamond Market
· Bluewater
In addition the comprehensive and unprecedented supplements package has been updated, including-
* The FT Marketing Casebook,
* Multiple Choice Question Bank
* Instrcutor's Manual
* Companion Web Site
* OHP masters or full colour Powerpoint
A video case containing six cases from a variety of sectors is also available --This text refers to an out of print or unavailable edition of this title.

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

7 of 9 people found the following review helpful By Carol Harwood on 12 Jun. 2003
Format: Hardcover
This book has proved invaluable for both myself and my daughter.It covers all aspects of the marketing principles. A very useful book for students of all ages written in a clear concise manner which is easy to follow and understand. I would highly recommend this book for students and lecturers whatever level of education they are in.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By RACHEL DRAYCOTT on 10 Jun. 2014
Format: Paperback Verified Purchase
I bought this for my university degree and seems to do the job but buy other books to back up your research
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Something about the nature of this topic attracts differing views and sound-bites that could be easily misinterpreted. This book actually codifies many topics and maxims integral to marketing of products and services into a science of its own. This probably should be required reading for anyone pursuing "business".
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 11 people found the following review helpful By N. Makrimanolakis on 30 Jan. 2003
Format: Paperback
An excellent, well-written and comprehensive material about marketing. It covers all aspects of modern marketing with the appropriate depth for the student. The book contains a huge amount of real-life examples, which help the student to understand the theory. The use of color in boxes, diagrams and high quality photographs, makes reading easier and more attractive. The glossary at the end of the book is also a valuable tool for the student who wants a quick revision of all marketing topics.
The book has also a companion web site, with study material, extra case studies and links, and questions. This makes the book more live than just a paper book.
I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
The book is a textbook recommended for one of my modules this semester. The book includes a lot of case studies, and the content is arranged in a proper sequence that make it easy to understand what marketing is and how it works for the fresh marketing students.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 8 people found the following review helpful By A Customer on 29 May 2001
Format: Hardcover
For a business studies degree I found all data I needed for the course. Found the chapters somewhat longwinded and abit hard going. For my requirements it went abit too far indepth.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By LewisHunt82 on 4 Mar. 2012
Format: Paperback
If you're new to the world of marketing or an old hat, this is still a great book to cover the basics. It's quite worn now but I still get it out every so often because it's so concise. Great buy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 7 people found the following review helpful By A Customer on 8 Jan. 2002
Format: Hardcover
a must for all undergrads doing a business studies degree, it will become your bible and the first book in your references for every assignment. I would not have got my degree without it, an excellent reference guide, it may not be as indepth as you need but for the basic bone of all marketing assignments you just cant go wrong
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback