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Principles of Marketing with Companion Website with Gradetracker Student Access Card: Principles of Marketing with Companion Website Withgradetracker ... Card:Brassington Principles of Marketing [Paperback]

Dr Frances Brassington , Dr Stephen Pettitt
5.0 out of 5 stars  See all reviews (3 customer reviews)
Price: 49.99 & FREE Delivery in the UK. Details
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Book Description

3 Aug 2006 1405846348 978-1405846349 4

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

 


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Principles of Marketing with Companion Website with Gradetracker Student Access Card: Principles of Marketing with Companion Website Withgradetracker ... Card:Brassington Principles of Marketing + Economics for Business + Organizational Behaviour
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Product details

  • Paperback: 1264 pages
  • Publisher: Financial Times/ Prentice Hall; 4 edition (3 Aug 2006)
  • Language: English
  • ISBN-10: 1405846348
  • ISBN-13: 978-1405846349
  • Product Dimensions: 26.4 x 19.6 x 4.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 202,956 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

PRINCIPLES OF MARKETING

Fourth Edition

Frances Brassington and Stephen Pettitt

 

 

Principles of Marketing is the indispensable introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.

 

Principles of Marketing now offers an unrivalled media package including an online interactive study guide, a video lounge, integrated video case studies and much more!  With this new edition, there is also the option to download study notes onto your MP3 player, with VangoNotes.

 

In addition, Principles of Marketing retains all of the classic features, fully revised and updated,  that make it a favourite with students and lecturers alike:

 

  • Clearly-written and structured style, including chapter objectives and summaries to guide you easily through each chapter.
  • Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world.
  • Completely revised ‘E-marketing in Action’ vignettes, highlighting how important technology and the Internet are in marketing.
  • ‘Marketing in Action’ and ‘Corporate Social Responsibility in Action’ vignettes – revised and updated - helping you understand the key issues and decisions to make in marketing.
  • End-of-chapter questions help you understand the key concepts and aid revision.
  • Discussion questions to stimulate debate and encourage further study.

     

Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience students on introductory marketing courses or modules.

 

Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University.

Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.

 

 

Study on the go with VangoNotes.  Just download chapter reviews for your text and listen to them on any mp3 player.   Now wherever you are - whatever you’re doing - you can study by listening to the following for each chapter of your textbook: 

  •  Big Ideas:  Your 'need to know' for each chapter.
  • Practice Test:  A gut check for the Big Ideas – tells you if you need to keep studying.
  • Key Terms: Audio 'flashcards' to help you review key concepts and terms.

VangoNotes are flexible; download all the material directly to your player, or only the chapters you needThey’re also efficient; use them wherever you are. Visit www.vangonotes.com to find out more.

 


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars Excellent book 8 Jan 2014
Format:Paperback|Verified Purchase
This was the best price option at the time and I was very happy as he book was brand new and Ive used it throughout my marketing degree. I recommend the book and the seller ++
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5.0 out of 5 stars Really Really Good 14 Nov 2013
Format:Paperback|Verified Purchase
This book is very helpful with my studies and I have gained better understanding of marketing. Must buy if you are also studying this. Will help you so much in the future.
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By Andy
Format:Paperback
This book is very in depth and insightful, providing a useful tool for anyone studying business or even working in the business sector. It attempts to cover all basic marketing principles as well as delving into some more complex theory, but does so in a way which is easy to read, interesting and informative. A must have for anyone starting out in business or marketing be it at work or in education, it will provide a very useful study tool with it's easy to follow chapters, helpful annotations and in the way it doesn't patronise it's reader by omitting the more complicated models and theories, it doesn't skirt by the fact the business world is a tough environment with many challenging issues to consider and anyone wanting to delve into the business sector will find this an invaluable resource.
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