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Product Description
Product Description
Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing to improve their knowledge and skills. The aim of this book is to provide a clear and concise picture of the way in which an economy works and why different governments adopt different economic policies.
This book gives managers an understanding of the economic interrelationships and their impact on business and teaches how to reach sound business decisions in a dynamic economy. This book will help managers understand the impact of economics on business.
This book gives managers an understanding of the economic interrelationships and their impact on business and teaches how to reach sound business decisions in a dynamic economy. This book will help managers understand the impact of economics on business.
From the Back Cover
Building on the success of The Principles of Business Economics and The Essence of the Economy by the same authors, this new text provides comprehensive coverage of the core principles of macroeconomics and explains how these macroeconomic concepts relate to government policy-making and the implications for the business environment. User friendly, jargon-free and comprehensive in its approach, this book provides an in-depth analysis and explanation of macroeconomic theory and practice. The book illustrates how developments in the wider economy impact on government, business and consumers. It identifies the various policy options open to governments in their efforts to manage the economy and why different governments adopt different policies. Clear and concise principles are presented with respect to fiscal policy, monetary policy, supply-side policy, trade and exchange rate policies. It provides a clear understanding of the dynamics within the economy – explaining, for example, what happens when interest rates go up or the exchange rate depreciates. Features
- Applied approach
- to the subject of macroeconomics.
- Accessible
- - technical jargon and mathematical treatment are kept to a minimum and discussion is supported by clear graphical analyses.
- The very latest developments
in macroeconomics and the international macroeconomic environment are included. - Integrated applications
in each chapter reinforce and test the reader’s understanding of key concepts. - Topics for discussion
in each chapter stimulate thinking and encourage the practical application of the subject. - A detailed glossary
is included at the end of the book for easy reference. - Excellent pedagogy
with Aims and learning outcomes; Key learning points; Application boxes, and Topics for discussion included in each chapter.
A downloadable web supplement is available for lecturers at www.booksites.net/nellisparker. This includes guidance notes on answering the Topics for discussion in each chapter and PowerPoints to support the book.
Principles of Macroeconomics is aimed at core courses in macroeconomics for MBA and MSc students, and undergraduate students taking business studies and economics degrees and those studying economics as part of a professional qualification.
Joseph G. Nellis
is Professor of International Management Economics at Cranfield School of Management, Cranfield University.David Parker
is Professor of Business Economics and Strategy at Cranfield School of Management, Cranfield University.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This book was fundamental to carry on with my MBA program. Simple, clear and straightforward!
1 of 1 people found the following review helpful
Format:Paperback
A great MBA-ers book, a useful reference guide to deciphering the FT's more technical prose or even a way of self educating to a point of understanding what heavyweight economists and accountants are talking about.
Nothing is taken for granted and ideas are explained in a logical order and "findable" fashion.
A great "kick-off" book for those wanting to understand what occasionally appears to be someone else's' black-art or exclusively jargon-ed profession... it puts the reader firmly "in the know" and that's what it's all about.
Nothing is taken for granted and ideas are explained in a logical order and "findable" fashion.
A great "kick-off" book for those wanting to understand what occasionally appears to be someone else's' black-art or exclusively jargon-ed profession... it puts the reader firmly "in the know" and that's what it's all about.
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