PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a
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By Alison
A great book in general - shame about access to teaching materials. Inside the book it clearly states that lecturers have access to an "in-depth Instructor's Manual" plus additional teaching materials. This is false. I have purchased two copies of the book. I have been refused access by Cengage Uk in France (although I lecture in 2 business schools) unless I purchase at least another 20 copies. I have wasted months going round in circles with Cengage UK and am extremely disappointed with their attitude.
I bought another book by MacMillan and THEY were extremely helpful and made no false claims.
I think Cengage UK should read the book on international marketing - it might help improve their own marketing!
I bought another book by MacMillan and THEY were extremely helpful and made no false claims.
I think Cengage UK should read the book on international marketing - it might help improve their own marketing!
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