The content is extremely entertaining and easy to read, which is almost unheard-of in such an informative, insightful, and educational textbook. I think that it is a wonderful introduction to Applied Behavior Analysis. The content is radically behaviorist, which Dr. Malott discloses, but that makes sense since it's a behavior analysis book!
Besides the occassional (very minor) grammatical errors/inconsistencies (i.e. vocabulary in book not matching that in glossary, infrequent spelling errors that still should have been caught by the editors, etc.), my only issue is that some of the real-life examples seem a bit exaggerated. He has the real research and cites it, but I feel that it is presented in a way that makes the whole process seem easier than it is. However, he and his assistants are the experts - not me - so I could be wrong from my limited experience thus far.
I'd love to see this as an e-book since it's black/white. I would literally buy a Kindle just for this textbook (hint, hint).