Product Description
The Design Book for Non-designers
Clipart, Comic Sans, and clashing colors ... If any of these fail to make you cringe, this book will teach you why they’re design no-nos.
SitePoint’s best-selling design book, The Principles of Beautiful Web Design, has been revamped to cater to a variety of web professionals without a graphic design or art school background.
By the end of the book, you’ll be able to apply the fundamental principles of design and create beautiful websites of your own—seriously!
Design Is a Skill That Can Be Learned
Many non-designers believe that they’re unable to create visually pleasing websites because they didn’t go to art school, or that they lack creative flair.
Thankfully, this isn’t true.
There are certain design maxims and techniques anyone can learn and apply to ensure that their website is not only functional, but sexy too. No art school required.
Whether you want to improve the look of an ordinary website or learn a new set of skills, The Principles of Beautiful Web Design will teach you good design fundamentals, ensuring that you avoid making any rookie mistakes.
From Paper to Screen …
The second edition of The Principles of Beautiful Web Design has been expanded and revised, and is illustrated with full-color examples. It’s an easy-to-follow guide that will lead you through the process of creating great designs from start to finish.
You’ll learn how to:
• apply color effectively and develop killer color schemes
• construct practical layout foundations using whitespace and grids
• use textures—point, line, shape, volume, depth, and pattern
• master the art of typography to make dull websites dazzle
• choose, edit, and position imagery effectively
• design confidently for mobile devices
• see into the future of web fonts, including @font-face
About the Author:
Jason Beaird is left-handed creative thinker, and art minded. After graduating from UCF with a degree in Graphic Design he’s an artist in his spare time, but also has a tech side. Starting his own BBS in 8th grade, he considered computer science as a possible major, and ended up getting a second degree in digital media from UCF. Fortunately there’s an occupation for people like him in web development and he now works full-time as a designer for Cyberwoven.
Clipart, Comic Sans, and clashing colors ... If any of these fail to make you cringe, this book will teach you why they’re design no-nos.
SitePoint’s best-selling design book, The Principles of Beautiful Web Design, has been revamped to cater to a variety of web professionals without a graphic design or art school background.
By the end of the book, you’ll be able to apply the fundamental principles of design and create beautiful websites of your own—seriously!
Design Is a Skill That Can Be Learned
Many non-designers believe that they’re unable to create visually pleasing websites because they didn’t go to art school, or that they lack creative flair.
Thankfully, this isn’t true.
There are certain design maxims and techniques anyone can learn and apply to ensure that their website is not only functional, but sexy too. No art school required.
Whether you want to improve the look of an ordinary website or learn a new set of skills, The Principles of Beautiful Web Design will teach you good design fundamentals, ensuring that you avoid making any rookie mistakes.
From Paper to Screen …
The second edition of The Principles of Beautiful Web Design has been expanded and revised, and is illustrated with full-color examples. It’s an easy-to-follow guide that will lead you through the process of creating great designs from start to finish.
You’ll learn how to:
• apply color effectively and develop killer color schemes
• construct practical layout foundations using whitespace and grids
• use textures—point, line, shape, volume, depth, and pattern
• master the art of typography to make dull websites dazzle
• choose, edit, and position imagery effectively
• design confidently for mobile devices
• see into the future of web fonts, including @font-face
About the Author:
Jason Beaird is left-handed creative thinker, and art minded. After graduating from UCF with a degree in Graphic Design he’s an artist in his spare time, but also has a tech side. Starting his own BBS in 8th grade, he considered computer science as a possible major, and ended up getting a second degree in digital media from UCF. Fortunately there’s an occupation for people like him in web development and he now works full-time as a designer for Cyberwoven.
About the Author
Jason the Designer Man, as one of his co-workers once called
him, dual-majored in graphic design and digital media at the University of
Central Florida. When he is not working on web sites, he enjoys
disassembling electronics and using them in his artwork. Jason writes about
his adventures in design and technology on his personal site,
jasongraphix.com
him, dual-majored in graphic design and digital media at the University of
Central Florida. When he is not working on web sites, he enjoys
disassembling electronics and using them in his artwork. Jason writes about
his adventures in design and technology on his personal site,
jasongraphix.com
