The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many salespeople don't want to be like this - so the traditional hard sell consistently fails to get results. Buyer behaviour has changed and to win new deals salespeople need to respond to the reality of the business environment. Principled Selling gives you that response with a new approach to selling that gets you away from the stereotypes and gets you more sales. This highly effective, principled approach to business development helps you align your sales techniques with the new expectations of customers and clients. It gets people to buy from you again and again and gives you a real opportunity to get ahead of the game. If you'd like to increase your sales without ever having to cold call, this is the book for you.
David Tovey and his book Principled Selling helps individuals and organistions to build amazing business relationships - with colleagues and customers.
David is a prominent business growth specialist with over fifteen years experience of providing consultancy and coaching to leading professional services firms and commercial organizations. A firm believer in Principled business his corporate career included roles as marketing director, sales director and managing director leading multi-site teams.
He has a wealth of experience helping individuals and organisations to build amazing business relationships and win more business. A full member of the Professional Speakers Association, David is a popular and motivational speaker in the UK and Internationally.
You can visit the Principled Selling blog at: www.principledselling.org