Whilst the other reviews are correct that the product is very cushiony, unfortunately the sticky tape that comes with it isnt up to scrach on a brickwork fireplace. We left the sticky to "set" for over 24 hours and still my 9 month old was able to just lift it off without much effort at all. I'm sure that when she is a bit older and not as obsessed with trying to pick everything up and eating it, it will do a much better job, but for an inquisitive baby it just doesnt cut it and we are back to covering the brickwork with a blanket.