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Product Description
Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Hardcover
Donis A. Dondis offers an objective and highly applied approach to visual concepts with an emphasis on two-dimensional visual communication. A major feature of the book are thoughtful applied exercises at the end of each chapter. Some of the exercises are dated as far as technology is concerned, and are probably more easily approached using more modern technologies. For example, some exercises using a film camera can be updated to use a digital camera or scanner and image-editing software. Otherwise, Dondis' approach is as fresh today as when the book was first written. By working through the exercises, a person can get a hands-on experience and understanding of the concepts presented. This and the thoughtfulness with which the concepts are organized make the book useful for anyone with an interest in visual communication...
Format:Paperback
I am currently studying a BA Hons in Graphic Design, this book was recommended to the whole class via our tutor. It is a very good book for both students and the professionals, this book really helps you understand the 'theory' of Graphic Design, I can't actually think of anything that this book is missing! Very good book would recommend to all.
5 of 8 people found the following review helpful
Format:Paperback
This book is an impressive summary of all aspects of visual literacy. It is not a glitzy, flash, arty book, but rather a book for people serious about understanding visual literacy.
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