Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) by Davis A |
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Integrated Marketing
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www.medill.northwestern.edu/imc
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Integrated Marketing Communications program at Northwestern University.
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'This book provides experienced communication professionals, students and others interested in IMC, an excellent overview of what it is all about and what it can do, if applied in businesses. Kitchen and de Pelsmacker give us an interesting tour of IMC incorporating advertising, PR, direct marketing, internet and other marketing communication disciplines that, if applied will help build individual brands and the overarching corporate reputation of your firm or institution.' - Peter Frans Anthonissen, Anthonissen & Associates/University of Antwerp Management School (UAMS)
'This book provides experienced communication professionals, students and others interested in IMC, an excellent overview of what it is all about and what it can do, if applied in businesses. Kitchen and de Pelsmacker give us an interesting tour of IMC incorporating advertising, PR, direct marketing, internet and other marketing communication disciplines that, if applied will help build individual brands and the overarching corporate reputation of your firm or institution.' - Peter Frans Anthonissen, Anthonissen & Associates/University of Antwerp Management School (UAMS), Belgium
'This book provides experienced communication professionals, students and others interested in IMC, an excellent overview of what it is all about and what it can do, if applied in businesses. Kitchen and de Pelsmacker give us an interesting tour of IMC incorporating advertising, PR, direct marketing, internet and other marketing communication disciplines that, if applied will help build individual brands and the overarching corporate reputation of your firm or institution.' - Peter Frans Anthonissen, Anthonissen & Associates/University of Antwerp Management School (UAMS), Belgium
Product Description
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Inside This Book
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First Sentence
IMC is a product of the late twentieth century. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
IMC is a product of the late twentieth century. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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99% buy the item featured on this page: A Primer on Integrated Marketing Communication£26.39 |
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1% buy Key Academic Titles cluster sheet: Marketing Communications: An Integrated Approach: 13 £24.48 |
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