Frequently Bought Together
Customers Who Bought This Item Also Bought
by Kalyan T. Talluri
|
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle |
by Spyros G. Makridakis
|
by Robert N Anthony
|
Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan |
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Revenue Management Expert
opens new browser window
REVPARGURU.com/Revenue-Management
-
Best Custom Online Pricing & Sales Intelligence System For Hotels!
Product Description
Review
"This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum." --Bill Brunger, Senior Vice President--Network, Continental Airlines
Product Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
82% buy the item featured on this page: Pricing and Revenue Optimization £39.49 |
 |
5% buy The Theory and Practice of Revenue Management: 68 (International Series in Operations Research & Management Science) £63.14 |
 |
5% buy The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution £26.13 |
 |
5% buy How to Price: A Guide to Pricing Techniques and Yield Management£18.99 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
