- Hardcover: 416 pages
- Publisher: McGraw Hill Higher Education; 3rd International student edition edition (1 Oct 2002)
- Language English
- ISBN-10: 0071198601
- ISBN-13: 978-0071198608
- Product Dimensions: 24.1 x 16.7 x 3 cm
- Amazon Bestsellers Rank: 2,436,103 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
"Pricing, 3rd Edition" synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
About the Author
Kent Monroe is a professor at the University of Illinois.
--This text refers to an out of print or unavailable edition of this title.
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2 reviews
6 of 7 people found the following review helpful
Pricing Brick
26 Aug 2005
Format:Hardcover
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
2 of 7 people found the following review helpful
Disappointed At UTPA
4 Feb 2010
Format:Hardcover|Amazon Verified Purchase
International Books sent me a "1979" version of book "Pricing" by Monroe. The book I viewed and purchased via amazon did not look like the copy I received which was a hardcover green book 1979 edition. This should never happened and I expect a full refund from Amazon and/or International books.
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