I was expecting this to be a great, useful business book (Kogan Page are a fab publisher and their books are usually fantastic). What I wasn't expecting was for it to completely blow my socks off!!
I have to admit, I am not a particularly numerate person and I have struggled with the financial aspects of running a business for many years. This wonderful book has changed all of that. Not only do I now have a clear view of how pricing fits in to my sales and marketing activity so I understand where I've been going wrong; I also now have a simple, step-by-step plan of action for putting it all right! I have never been so excited about sorting out my financials.
What the author does so beautifully is explain everything in clear, simple, jargon-free language, without being at all condescending. I came away feeling like the pricing penny had finally dropped and super inspired to make the necessary changes in my business.
I cannot recommend this book highly enough to anyone who is self-employed or runs any sort of company. It's brilliant.