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Priceless: The Hidden Psychology Of Value
Priceless: The Hidden Psychology Of Value
William Poundstone
Average Customer Review: 4.2 out of 5 stars  See all reviews (22)
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"Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. --Business Week "Bright analysis of the psychology of pricing ... readable and revealing." --Kirkus Reviews... Read More

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