This is a superb piece of pop which balances all of the necessary ingredients in just the right amounts to produce a finished song that is catchy, crosses divides and should in time remain one of the signposts for 2011. In AUstralia it features repeated plays on FM radio, as the theme for economics reports in the media, and popularity among different age groups. The subject matter is the universal theme of materialism and meaning of life, a well tapped vein for popular songs since at least the Beatles declared 'money can't buy me love' and ABBA pondered what 'all the things i could do, if i had a little money'. The melody is quite a pretty tune built around a simple four chord progression (a successful approach when it works - witness Coldplay's Viva La Vida or Smashmouth's All-Star), based on a syncopated beat reminiscent of reggae without overtly so, and with a neatly delivered rap break by BoB which enhances rather than detracts from the main theme. The video clip is one of the better ones of recent times, combining a measure of tongue-in-cheek fun with a little self-deprecation, some sass without the crass, and a sense that some considerable effort and personality has been injected into the finished product, similar to how the song has evolved. Although you suspect that the whole thing has been carefully scripted and managed from day one, it does not reveal this - like a good live ad-lib, it seems spontaneous even if it is not. Overall, a superb number which demonstrates that pop can still create its own modern classics, even when re-developing age-old themes. Hopefully Jessie J can continue in this vein and not the more-formula 'by the book' feel of her other single 'Do It Like A Dude'. However she fares over time, in this song she should enjoy her claim to have created a pivotal sound-bite that will forever signify 2011.