- Paperback: 114 pages
- Publisher: John Wiley & Sons; Workbook edition (19 Nov 2004)
- Language English
- ISBN-10: 0471466700
- ISBN-13: 978-0471466703
- Product Dimensions: 23.2 x 15.4 x 0.9 cm
- Amazon Bestsellers Rank: 1,289,677 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Price Advantage Workbook
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Product Description
Product Description
Pricing––for any company in any industry––is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities.
Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.
The Price Advantage Workbook is a comprehensive and insightful self–study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day–by–day transaction management. Hard–hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state–of–the–art approaches to analyzing and improving pricing for any product or service.
With a focus on translating pricing theory into real improvements and bottom–line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.
Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.
The Price Advantage Workbook is a comprehensive and insightful self–study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day–by–day transaction management. Hard–hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state–of–the–art approaches to analyzing and improving pricing for any product or service.
With a focus on translating pricing theory into real improvements and bottom–line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.
From the Back Cover
Pricing—for any company in any industry—is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities.
Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.
The Price Advantage Workbook is a comprehensive and insightful self–study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day–by–day transaction management. Hard–hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state–of–the–art approaches to analyzing and improving pricing for any product or service.
With a focus on translating pricing theory into real improvements and bottom–line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.
Inside This Book
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First Sentence
There are many capabilities that may allow a company to perform better than its competitors. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
There are many capabilities that may allow a company to perform better than its competitors. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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1 review
Good resource
4 Sep 2011
Format:Paperback|Amazon Verified Purchase
This is a good resource to accompany the book. Bought for my husband for his MBA program - good to keep for future reference.
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