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Pretotype It: Make sure you are building The Right It before you build It right [Kindle Edition]

Alberto Savoia
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

Pretotype It: Make sure you are building the right 'it' before you build 'it' right.

Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" startup or product ... and then discovered that your "can't miss" idea turned out to be something that nobody actually wanted or needed?

We call this scenario "The Innovator's Nightmare". This nightmare is something that most entrepreneurs and innovators have to deal with at some point in their career because most startups and new products fail in the market.

If your new product or service fails fast and cheaply, you will have the time, resources and energy to try something else – and keep trying until you have a hit. But if you've spent months and years and tons of money on a single idea that flops, you may have ran out of time, money and energy to give it another go. Pretotyping can help you avoid "The Innovator's Nightmare" by helping you make sure that your are building the right 'it' before you invest too much time and money to build 'it' right.

In this book, Alberto Savoia, a successful Silicon Valley serial entrepreneur, angel investor and former Google Engineering Director and Innovation Agitator, introduces the basic principles and tools of pretotyping along with many examples.

Alberto's work on pretotyping has made him one of the most popular and requested Google speakers. He has given his presentation on pretotyping to thousands of people not only at Google, but at Stanford and as a keynote speaker at many international conferences. Alberto's most recent seminar at the Stanford Graduate School of Business is available on YouTube (search for 'pretotyping' on YouTube.)

Product details

  • Format: Kindle Edition
  • File Size: 193 KB
  • Print Length: 69 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007JLHL78
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #84,046 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
Format:Kindle Edition|Verified Purchase

It's short and to the point because, guess what, it's a prototype - infact it's the bit before (pre) the prototype which is why it's a called a pretotype.
But there's easily enough information - all business books should be Leanbooks like this one - the important stuff without the waffle.

Can't recommend it highly enough.

I did blog about it for a full description and, if you are interested in ideas and innovation, you might like my blog.
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5.0 out of 5 stars Cracking wee book 15 Nov. 2014
By Paul
Format:Kindle Edition|Verified Purchase
While a lot of this isn't new any more, the underlying message and the sentiments are just as relevant today as they were when it was written, if anything, even more so. Some of the post lean startup terminology may have changed but the approach is still absolutely bang on - a great take on what we still argue about today in product management and in startups!
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5.0 out of 5 stars excellent thought provoking read 27 Jun. 2013
Format:Kindle Edition|Verified Purchase
There are a huge number of books and blogs about innovation but this takes the concept right back to the seed and the planting and nurturing of that right seed "it". Really hope that Alberto elaborates to a full book.
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5.0 out of 5 stars very useful. What's not to like 14 Oct. 2014
By Dan
Format:Kindle Edition|Verified Purchase
Short, cheap, witty, and very, very useful. What's not to like?
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Most Helpful Customer Reviews on (beta) 4.8 out of 5 stars  35 reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars Like Cliff's notes for "Lean Startup" 14 Mar. 2012
By Brad Green - Published on
Format:Kindle Edition
I've just read Eric Reis' "Lean Startup". "Pretotyping" shares much in common with Eric's philosophy, but focuses exclusively on how to know whether you're on the right track as early as possible. If you've meant to read Eric's (awesome) book but have limited time, choose Pretotyping -- cheaper, shorter, and delivers more value per word.

The gist of the book is:
* Building products is expensive. Building the wrong product is infinitely expensive.
* Even building a prototype can take weeks, months, or years.
* There are (very) cheap methods to validate ideas before investing.
2 of 2 people found the following review helpful
4.0 out of 5 stars Good reading 14 Mar. 2012
By Guy - Published on
Format:Kindle Edition
I read "Pretotype it" over a couple of evenings. Easy, entertaining reading that made me question and change quite a lot of my own practices on product development, and started my venture into the lean start up movement.

I recommend reading it.
1 of 1 people found the following review helpful
5.0 out of 5 stars Saved me time and money 14 Mar. 2012
By Jarbon - Published on
Format:Kindle Edition
Alberto's book is not only valuable, but it was an easy, and entertaining read. I shared this book with my team, and it saved us both time and money. I got a sneak preview while working at Google, and his description of pretotyping led us to build ever 'leaner' experiments. It led us to cut short some experiments before they even got of the ground (and wasted time), and helped us refine our more valuable ideas and designs in realtime.

In the era of lean startups, and lean projects, this is as lean as gets. These techniques are useful in todays 'fail fast' world, and especially mobile, where the utility and usefulness of an app should be thought through before getting to the code.

You know someone is on to a good idea when it seems obvious after reading it, and pretotyping is one of those ideas.

I highly recommend reading it, and trying out Alberto's prototyping techniques.
1 of 1 people found the following review helpful
5.0 out of 5 stars Test first, build later 14 Mar. 2012
By Nico - Published on
Format:Kindle Edition
Alberto's book "Pretotype It" shows aspiring entrepreneurs and product people how to test the waters for a hypothetical product. This is great for anyone who has an idea for a product and wants to determine whether it will stick. The book covers many different techniques that allow you to test an idea, gather/analyze results, and iterate.
5.0 out of 5 stars Read this book before quitting your job to work on a startup 12 Mar. 2015
By Shreef - Published on
Format:Kindle Edition|Verified Purchase
I think this book was recommended by some Quora answer and I thought it was about pr[o]totyping and not pr[e]totyping .. Only noticed when I started reading the book.

I like the book. It was able to deliver its message in as few pages as possible. It covers the concept of pretotyping, which is what is supposed to happen before investing time and money in building a prototype or MVP. It will help you make sure you are building the right it, before investing in building it right.

From now on, whenever someone gonna ask me for advice about starting his/her own startup, I will advise them to read that book first.
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