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PrestaShop 1.5 Beginnerí's Guide (Learn by Doing: Less Theory, More Results) [Paperback]

Jose Antonio Tizon Caro , John Horton
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: £27.99
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Book Description

24 April 2013 Learn by Doing: Less Theory, More Results

Build your own attractive online store with this fast and flexible e-commerce solution

Overview

  • Build a fully featured, attractive online shop with PrestaShop
  • Add and customize your shop’s products
  • Make more money by offering shipping and payment options to your site

In Detail

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.

In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.

If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.

This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.

With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.

Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.

If you want to start your own e-commerce business using PrestaShop, then this book will show you how.

What you will learn from this book

  • Build an online shop with PrestaShop
  • Quickly configure and install PrestaShop
  • Use PrestaShop catalog features to present your products in an enticing and professional manner
  • Customize and configure the look and feel of your PrestaShop to make it unique and professional
  • Connect PrestaShop to a choice of payment handlers to take online payments
  • Secure PrestaShop using a wide range of built-in features and other tactics
  • Master the ins and outs of handling shipping, taxes, and currencies in PrestaShop
  • Market your new business using e-mail, social media, SEO, articles, blogs, forums, and more

Approach

This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.

Who this book is written for

This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.


Frequently Bought Together

PrestaShop 1.5 Beginnerí's Guide (Learn by Doing: Less Theory, More Results) + PrestaShop for Developers: 1
Price For Both: £47.80

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  • PrestaShop for Developers: 1 £21.89

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Product details

  • Paperback: 260 pages
  • Publisher: Packt Publishing (24 April 2013)
  • Language: English
  • ISBN-10: 1782161066
  • ISBN-13: 978-1782161066
  • Product Dimensions: 23.5 x 19 x 1.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 578,753 in Books (See Top 100 in Books)

Product Description

About the Author

Jose A. Tizon

Jose A. Tizon studied computer engineering at the University of Huelva and Czech Technical University in Prague.

He started developing websites as a hobby in the year 2000. It then became a profession, as he is now a Software Development Engineer at Amazon.

In this way, he has developed e-commerce websites for small and big companies in Spain, Czech Republic, and the UK, finding a new experience in every single one.

Jose spends his spare time with his love, Yolanda, and in developing new ideas.



John Horton

John Horton is a fan of most things digital and particularly enjoys the growing mobile industry. He has published books, apps, and websites.

He spends his working hours helping people make a success out of their web/ e-commerce enterprises through his design business, www.HadronWebDesign.com.

He is encouraging the pursuit of mathematics through the free Android app, MathLegends. www.MathLegends.com.

In his spare time, he likes shooting Zombies with his two sons.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By Will
Format:Paperback
Lots of companies want to be able to sell effectively online. The trouble though is that it can be pretty difficult to get a half-decent and functioning e-commerce website setup to sell through. Although there are numerous companies willing to setup e-commerce websites for you, the costs for startups can often be way too prohibitive for many. And of course the risks of hiring 'cheap' or 'inexperienced' developers to build and e-commerce website for you can far outweigh the benefits. As a web developer myself, I have seen some unfortunate business owners get stung by some truly terrible e-commerce setups; which have looked plain ugly and barely functioned. To succeed selling online, everything must be perfect.

So for many people contemplating the 'DIY' approach to selling online, Prestashop can be a big appeal. We are really fortunate that free software like Prestashop exists for building e-commerce websites, and it does everything most people would need. However like many other free website software solutions, the learning curve involved in putting something together can seem pretty daunting. All this talk of databases, modules, domains, themes and catalogues could be pretty eye-watering to novice users.

The PrestaShop 1.5 Beginner's Guide is written by Jose Tizon and John Horton; and published by Packt publishing. This book provides a subtle introduction into what Prestashop actually is, how it functions and how to setup your first Prestashop store. It really is probably the only book you would need to buy on the subject of Prestashop management. Like many other Packt books written before, this book is well structured, methodical and walks you through all stages in simple steps. The content in this book is right up-to-date and compatible with the latest version of Prestashop.
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1 of 1 people found the following review helpful
4.0 out of 5 stars nice tips on SEO 13 Jun 2013
Format:Paperback
Prestashop is an impressive way to let small website owners build out e-commerce abilities without too much sweat.

One chapter covers search engine optimisation, which is already a vast field. The chapter however eschews what it considers to be a narrow technical focus that other discussions of SEO often veer into. Instead it emphasises a top down approach of deeply understanding your business and what you are selling. Know your items and your customers so that you can best write compelling ad copy as well as articles that will induce them to clickthrough onto a sales page.

You can see that Prestashop readily lets you add meta tags to your pages. Of course, if you are the least bit technical, you know that what Prestashop has done is put a simple GUI in place of you having to manually edit each HTML file to write the tags. Still, the GUI is immediately obvious; no unnecessary frills. Likewise, Prestashop gives a trivial way to define a tag cloud. This is recommended because search engines find it useful as a concise summation of key phrases about a website. So do consumers and that is the point for you.

But the best advice I saw about SEO in the chapter is - "Don't use long words where short ones will do" and "immediate clarity". While they do not make the explicit comparison, this is the traditional advice for writing newspaper articles. Where the headline and first paragraph summarise the entire article.

Another nifty feature of Prestashop is how they have integrated the use of Google's free translations so you can easily translate some of your content into those languages supported by Google.

Also nice to see that the book discourages spamming.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great book for entrepeneurs building an e-commerce website 24 Aug 2013
By Adrian - Published on Amazon.com
Format:Kindle Edition
PrestaShop 1.5 Beginner's Guide is a great book for entrepreneurs who want to build an e-commerce website so they can work from home and earn a passive income.

The book explains how to download PrestaShop, upload it to a server, create a database and run the installer. It also covers the most useful features in the Back Office.

It then provides advice on SEO including entering metadata, creating a tag cloud, configuring friendly URLs and submitting a sitemap and robots.txt file to Google.

After explaining PrestaShop's preferences, it describes how to send newsletters to customers, use Google AdSense to earn extra income and use Google Analytics to track stats.

The book explains how to create different user accounts with limited access to prevent accidental or malicious damage to the website, how to back up and restore PrestaShop's database and files and how to upgrade PrestaShop.

It then describes how to create PayPal and Google Checkout accounts, how to configure these accounts to work with PrestaShop and how to configure shipping as a fixed rate, by price, by weight and by carrier. The book also describes how to attract more customers with loyalty program, product comments and vouchers.

Finally, the book provides great advice on how to promote the website using Twitter and Facebook and by using techniques such as writing articles. There is also advice on how to analyse statistics to grow the website and generate a passive income.
1 of 1 people found the following review helpful
4.0 out of 5 stars nice tips on SEO 13 Jun 2013
By W Boudville - Published on Amazon.com
Format:Paperback
Prestashop is an impressive way to let small website owners build out e-commerce abilities without too much sweat.

One chapter covers search engine optimisation, which is already a vast field. The chapter however eschews what it considers to be a narrow technical focus that other discussions of SEO often veer into. Instead it emphasises a top down approach of deeply understanding your business and what you are selling. Know your items and your customers so that you can best write compelling ad copy as well as articles that will induce them to clickthrough onto a sales page.

You can see that Prestashop readily lets you add meta tags to your pages. Of course, if you are the least bit technical, you know that what Prestashop has done is put a simple GUI in place of you having to manually edit each HTML file to write the tags. Still, the GUI is immediately obvious; no unnecessary frills. Likewise, Prestashop gives a trivial way to define a tag cloud. This is recommended because search engines find it useful as a concise summation of key phrases about a website. So do consumers and that is the point for you.

But the best advice I saw about SEO in the chapter is - "Don't use long words where short ones will do" and "immediate clarity". While they do not make the explicit comparison, this is the traditional advice for writing newspaper articles. Where the headline and first paragraph summarise the entire article.

Another nifty feature of Prestashop is how they have integrated the use of Google's free translations so you can easily translate some of your content into those languages supported by Google.

Also nice to see that the book discourages spamming. There is a natural tendency for many websites to want to get their emails out to as a large an audience as possible. You are cautioned about buying email lists. Only from a reputable source. Also, practise explicit opt-in. So do not add someone to your list unless they explicitly ask.

On the crucial subject of payment providers, the text focuses on the 3 big players. Google, Paypal and Amazon. A good comparative analysis of the merits and possible drawbacks of each.
1 of 2 people found the following review helpful
5.0 out of 5 stars great for beginners 6 Mar 2014
By johniantosca - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
excellent easy to understand great for beginners like myself who had trouble understanding some of the setup for prestashop helped me setup my online store
1 of 2 people found the following review helpful
5.0 out of 5 stars Initial Impression of PrestaShop 1.5 Beginner's Guide 20 Aug 2013
By Amazon Customer - Published on Amazon.com
Format:Paperback
The first two chapters tell you how to set up a copy of PrestaShop for yourself. The step by step instruction should be able to make your first PrestaShop e-commerce web site up without difficulty. After you set up the web site, the book continues to tell you about the backoffice of Prestashop and such that you can use dashboard, input catalog, order, customer information, pricing and shipping methods.

The book not only tells you the theory, there are also the 'time for (your) action' section, designed for you to do practical tests. The other chapters focus on SEO, email Marketing, using of PayPal and marketing strategy and they are also very useful.

With the book, once you start to test the PrestaShop and get the results, then you will feel the need to complete reading it.
0 of 1 people found the following review helpful
1.0 out of 5 stars The book is a waste of money. 8 Feb 2014
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I am building a Prestashop store. I need details about how the modules work and operate. The book did not provide that info.
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