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Presenting to Win: The Art of Telling Your Story
 
 

Presenting to Win: The Art of Telling Your Story (Hardcover)

by Jerry Weissman (Author)
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Product details

  • Hardcover: 288 pages
  • Publisher: Financial Times/ Prentice Hall; Updated and Expanded ed edition (19 Dec 2008)
  • Language English
  • ISBN-10: 0137144172
  • ISBN-13: 978-0137144174
  • Product Dimensions: 22.9 x 15.7 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 190,911 in Books (See Bestsellers in Books)

    Popular in this category:

    #68 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Conducting Meetings
  • See Complete Table of Contents

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Product Description

Product Description

Named by FORTUNE Magazine as a "Must-Read"

 

"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

 

“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

 

“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

 

“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

Scott Cook, Founder, Intuit

 

Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

 

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

 

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

 

•   What you must do to tell your story

     Focus before Flow: identifying your real goals and message

 

•   The power of the WIIFY: What’s In It For You

     Staying focused on what your audience really wants

 

•   Capture your audience in 90 seconds… and never let go!

     Opening Gambits and compelling linkages

 

•   Master the art of online Web conferencing

     Connecting with your invisible audience

 

•   From brainstorming through delivery

     Crafting the Power Presentation, one step at a time

 

 

 



From the Back Cover

Named by FORTUNE Magazine as a "Must-Read"

 

"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

 

“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

 

“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

 

“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

Scott Cook, Founder, Intuit

 

Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

 

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

 

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

 

•   What you must do to tell your story

     Focus before Flow: identifying your real goals and message

 

•   The power of the WIIFY: What’s In It For You

     Staying focused on what your audience really wants

 

•   Capture your audience in 90 seconds… and never let go!

     Opening Gambits and compelling linkages

 

•   Master the art of online Web conferencing

     Connecting with your invisible audience

 

•   From brainstorming through delivery

     Crafting the Power Presentation, one step at a time

 

 

 


Inside This Book (Learn More)
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5.0 out of 5 stars A must read for anyone who gives presentations, 29 Jul 2009
By S. Rollings - See all my reviews
(REAL NAME)   
As a presentation skills trainer, I have given thousands of presentations and thought I knew nearly everything there was to know on the subject (having read countless books on the subject in the past). This book proves I was wrong! If you're a seasoned presenter, it will consolidate what you already know, and in addition give you some excellent frameworks and tips on how you can really hone your message to be a very influential speaker. If you're new to making presentations then this will be a God send. I wish I'd had this book when I started out. It does have a particular emphasis on sales presentations (particularly raising funds for companies through IPO's), however it is still very relevant to every type of presentation. The focus of the book is undoubtedly on the designing of the presentation, and as such doesn't really touch on delivery (he's got another book for that - The Power Presenter), but in my eyes this is still the best book I've read on the subject.
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