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Presenting to Win: The Art of Telling Your Story Paperback – 30 Jan 2006


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Product details

  • Paperback: 336 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (30 Jan. 2006)
  • Language: English
  • ISBN-10: 0131875108
  • ISBN-13: 978-0131875104
  • Product Dimensions: 15.2 x 2.2 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 870,980 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.
A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win- Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.
Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most- what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn! * Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow- Identifying your real goals and message * The power of the WIIFY- What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
Become one of the world's most persuasive presenters ... right now!
Beyond the bullet point- presentations that connect!
Bring your message to life- using proven storytelling techniques
Show your audiences what really is in it for them
Use graphics to support your story, not bury it
Keep your presentations fresh, no matter how often you deliver it
Learn by example- case studies from the world's leading companies
Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win- Persuade Your Audience Every Time, they will be.
You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.
It's time to learn how to make your presentations unforgettable-and irresistible.

About the Author

Jerry Weissman, the world’s #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, CA. His private clients include executives at hundreds of the world’s top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft.

Weissman coached Cisco executives before their immensely successful IPO road show; afterward, the firm’s chairman attributed at least two to three dollars of Cisco’s offering price to Weissman’s work. Since then, he has prepared executives for nearly 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations.

Weissman is author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003) and In the Line of Fire (Pearson Prentice Hall, 2005) along with its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com).

 


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Customer Reviews

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By A.lan Stevens on 21 Nov. 2005
Format: Hardcover
As a professional speaker, I know that the best way to get your message across in a speech is to tell a story.
This book is by a master of the art. Jerry Weissman's advice has been heeded by CEOs and politicians across the world (sadly by not enough of them).
If you ever make a presentation, particularly if you use graphics, you must read this book. You'll win more business, delight more audiences, and worry less about standing up and speaking.
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6 of 6 people found the following review helpful By A. Amin on 22 Aug. 2006
Format: Paperback
Great book that teaches you how to structure a presentation based on a few simple but fundamental rules. Following Weissman's method, you are much more likely to put together a presentation that tells your story with a structured flow and is more likely to convince your audience. Additionally, these rules could be just as easily be applied to other forms of communications, especially where there is an element of persuasion required.

Please note that the author concentrates on the presentation rather than the presenter i.e. structure and flow rather than delivery techniques. I agree with this approach as effective delivery is down what he calls Verbalisation or simply practise, practise, practise.

In summary, highly recommended and I know I'll be reaching over to get it every time I have to prepare a presentation.
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26 of 28 people found the following review helpful By Susan on 4 Sept. 2003
Format: Hardcover
... make it this one! As a professional presentation skills coach, I have found this book to be the best on its subject I have come across. So many books focus on delivery skills - this book gives concrete useful advice on how to structure your material to create a compelling "story". Having the strong foundation of a clear, well-organised, focused presentation to stand on goes a long way to feeling more confident as a presenter and many of those delivery skills will fall into place naturally.
A very good book I can recommend without reservation.
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