In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.
Presenting to Win: The Art of Telling Your Story
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From the Back Cover
30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.
A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win- Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.
Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most- what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn! * Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow- Identifying your real goals and message * The power of the WIIFY- What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
Become one of the world's most persuasive presenters ... right now!
Beyond the bullet point- presentations that connect!
Bring your message to life- using proven storytelling techniques
Show your audiences what really is in it for them
Use graphics to support your story, not bury it
Keep your presentations fresh, no matter how often you deliver it
Learn by example- case studies from the world's leading companies
Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win- Persuade Your Audience Every Time, they will be.
You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.
It's time to learn how to make your presentations unforgettable-and irresistible.
A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win- Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.
Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most- what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn! * Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow- Identifying your real goals and message * The power of the WIIFY- What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
Become one of the world's most persuasive presenters ... right now!
Beyond the bullet point- presentations that connect!
Bring your message to life- using proven storytelling techniques
Show your audiences what really is in it for them
Use graphics to support your story, not bury it
Keep your presentations fresh, no matter how often you deliver it
Learn by example- case studies from the world's leading companies
Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win- Persuade Your Audience Every Time, they will be.
You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.
It's time to learn how to make your presentations unforgettable-and irresistible.
About the Author
Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman's private client list reads like a Who's Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. Weissman's techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations.
Inside This Book
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First Sentence
Few human activities are done as often as presentations, and as poorly. Read the first page
Front Cover | Copyright | Excerpt | Index | Back Cover
Few human activities are done as often as presentations, and as poorly. Read the first page
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Front Cover | Copyright | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover
As a professional speaker, I know that the best way to get your message across in a speech is to tell a story.
This book is by a master of the art. Jerry Weissman's advice has been heeded by CEOs and politicians across the world (sadly by not enough of them).
If you ever make a presentation, particularly if you use graphics, you must read this book. You'll win more business, delight more audiences, and worry less about standing up and speaking.
6 of 6 people found the following review helpful
By A. Amin
Format:Paperback
Great book that teaches you how to structure a presentation based on a few simple but fundamental rules. Following Weissman's method, you are much more likely to put together a presentation that tells your story with a structured flow and is more likely to convince your audience. Additionally, these rules could be just as easily be applied to other forms of communications, especially where there is an element of persuasion required.
Please note that the author concentrates on the presentation rather than the presenter i.e. structure and flow rather than delivery techniques. I agree with this approach as effective delivery is down what he calls Verbalisation or simply practise, practise, practise.
In summary, highly recommended and I know I'll be reaching over to get it every time I have to prepare a presentation.
Please note that the author concentrates on the presentation rather than the presenter i.e. structure and flow rather than delivery techniques. I agree with this approach as effective delivery is down what he calls Verbalisation or simply practise, practise, practise.
In summary, highly recommended and I know I'll be reaching over to get it every time I have to prepare a presentation.
26 of 28 people found the following review helpful
By Susan
Format:Hardcover
... make it this one! As a professional presentation skills coach, I have found this book to be the best on its subject I have come across. So many books focus on delivery skills - this book gives concrete useful advice on how to structure your material to create a compelling "story". Having the strong foundation of a clear, well-organised, focused presentation to stand on goes a long way to feeling more confident as a presenter and many of those delivery skills will fall into place naturally.
A very good book I can recommend without reservation.
A very good book I can recommend without reservation.
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Most Recent Customer Reviews
5.0 out of 5 stars
Certain to Become a Business "Classic"
It would be a mistake to assume that the benefits of this book will be of greatest value only to those who make formal presentations. Read more
Published on 26 Sep 2005 by Robert Morris
4.0 out of 5 stars
Good book-deceiving title
I read the book. It is really very helpful for
1. developing the content of your presentation
2. Read more
1. developing the content of your presentation
2. Read more
Published on 7 July 2005 by "eikepost"
5.0 out of 5 stars
Packed with Knowledge!
The lessons in this excellent book should be studied and applied by everyone who has to give presentations. Read more
Published on 19 May 2004 by Rolf Dobelli
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