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Jobs, says Gallo, sells an experience...The book itemises his core principles to ensure that his keynotes are memorable.
--BookBuzz, 10 February 2010
--BookBuzz, 10 February 2010
Product Description
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
Watch Carmine Gallo describe how you can inspire, motivate, and lead your team to do "insanely great" things.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
Rob Enderle, The Enderle Group
“Now you can learn from the best there is both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
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Most Helpful Customer Reviews
19 of 19 people found the following review helpful:
5.0 out of 5 stars
So simple, why have we not seen it before?,
By
This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)
When I bought this book I was slightly sceptical; after all, how could one person (Steve Jobs) be THAT good at presenting that a whole book could be dedicated to him?
As I read on I realised that the style of Steve Jobs is the key here. He uses simple words, simple pictures and powerful stories to convey his messages. Even a technical analysis of his presentations (lexical density, hard words, Fog index etc.) reveals that his messages are surprisingly simple yet paint the most powerful pictures. Throughout the book there are references to threes; three bears, three elements of a good story and so on. And as if to follow suit, the book is also divided into three sections: 1. Create the story 2. Deliver the experience 3. Refine and rehearse. Steve Jobs is a legendary presenter. Not many people would launch a world-beating computer (Macintosh) by quoting Bob Dylan! Yet Steve's simple, almost overly simple, presentations do exactly what they are supposed to do; they hold the audience and convey the message. This book is full of technical support notes regarding the use of language, the effectiveness (or otherwise) of bullet points and the best way to construct a presentation. There are even a range of tips of getting the best from PowerPoint and a number of excellent insights into the way other legendary individuals communicate. This is a great little book for anyone who has to, professionally or occasionally presents and conveys messages and offers so many simple and common sense ideas that it's a wonder why we have to sit through so many poor presentations. Read this book and make your next presentation so much more memorable for all the RIGHT reasons.
25 of 26 people found the following review helpful:
5.0 out of 5 stars
All speakers should read this book,
By
This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)
Steve Jobs is considered one of the best presenters of all time. He walks on to the stage in blue jeans and a poloneck and just chats with the audience, effortlessly.
Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all. He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides. More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize. Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates. Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience. His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience. The author, Carmine Gallo, does a good job of analysing Jobs' presentation skills and presenting the underlying science which supports every thing he does. It does not matter whether you are a professional speaker or just do the occasional presentation, if you read this book, your next one will be better, maybe totally different and amazingly much better. Nobody said that only Jobs can do it.
29 of 31 people found the following review helpful:
5.0 out of 5 stars
One of the best ever books on public speaking and presentations,
By Del "Ant" (Manchester, England) - See all my reviews
This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)
And I read them all!
Over the years I have read many hundreds of books on public speaking. Lots of them regurgitate the same old, same old - but this is different. Steve Jobs of Apple has reinvented the genre of public speaking as pitch. People queue up all night to get into one of his talks. What can we learn from him? A lot! The author is not just a Jobs fan but an expert public speaking coach. Granted there's some repetition half way through and the Jobs love is a bit pukey at times, but it's worth hanging in there through that. The book is NOT for first time speakers or nervey types wanting to get a little better, but if you are a speaker and have some experience of public speaking and want to learn how to be even more persuasive, no - wildly effective - get this book. I speak in front of hundreds of people everty week and have done so for years, and can't wait till tomorrow to implement some of the advice here.
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