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Rule 1 of magic is: The framework for any communication is determined by the expectations and associations you trigger . Rule 4 is: The brain filters out most of the information it receives . The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This is the most fascinating, clearest and most convincing book on the subject of presentation and all the secrets behind it, that I have read in a very long time. It is as ground-breaking as Vance Packard's classic, The Hidden Persuaders, which influenced me greatly many years ago when I first came across it. Presentation Magic is a wholly fresh, modern take on its field. Not only have I learned hugely from it, it was a great and easy read. I'm going to be buying it as an Xmas present for all my friends and family in business!
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Although I am only a few chapters through reading this book, I am learning so much especially as much of my business requires me to stand up in front of corporate audiences.
1 of 1 people found the following review helpful
Format:Paperback
Nick Fitzherbert is no ordinary magician (if such a thing exists) as hitting upon the concept of applying the principles of magic to business presentations is - well, it's pure magic! But actually the rules of magic aren't too different from the rules of business presentation - as Fitzherbert ably demonstrates.
Part practical guide, part business book and part personal anecdote, this is a unique book and one which I would recommend to anybody whose role requires presentation. Anyone who has ever been bored to death putting together yet another identikit PowerPoint presentation (sound familiar?) NEEDS this book.
What's fascinating about the book is the way it dips in and out of psychology (the principles of magic being ultimately about reading people) and anecdote, and Fitzherbert is as at home talking about ways to gain conviction and be oneself within a presentation, as he is discussing the technical details. Did you know, for example, about the "Six Rule"?
The appendix is particularly useful with top tips and flow chart that provide a quick sense-check ahead of a key presentation.
Part practical guide, part business book and part personal anecdote, this is a unique book and one which I would recommend to anybody whose role requires presentation. Anyone who has ever been bored to death putting together yet another identikit PowerPoint presentation (sound familiar?) NEEDS this book.
What's fascinating about the book is the way it dips in and out of psychology (the principles of magic being ultimately about reading people) and anecdote, and Fitzherbert is as at home talking about ways to gain conviction and be oneself within a presentation, as he is discussing the technical details. Did you know, for example, about the "Six Rule"?
The appendix is particularly useful with top tips and flow chart that provide a quick sense-check ahead of a key presentation.
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