I don't usually write reviews, but this definitely warranted one. Here's my experience of this 'Premium Range USB Cable':
Received it a few days after ordering in decent enough time. Then went on to open the packet and test it on my iPhone. Plugged it in, then when I attempted to remove it, the adapter that plugs into the iPhone just fell apart... and that was it, it didn't last more than a minute out of the packaging. I gave it to my cat to chew so I could get some kind of value of out it.