I actually have no little kids in the house (mine are all grown now). I bought this guy as a goof, and for something my dog would play with. He absolutely goes crazy every time I "fire" up Cruncher. This thing is absolutely unbelievable... It is interactive, and after a while you believe it is real yourself...so funny. I can't wait to have grandchildren so they can play with Cruncher, but until then, me and my male Yorkie will have a blast goofing around with him. Seems durable, but I would not let little ones play with it unsupervised.