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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Dan Ariely
Average Customer Review: 4.2 out of 5 stars  See all reviews (163)
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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times‘A marvelous book that is both thought provoking and highly entertaining, ranging from the... Read More

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