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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Dan Ariely (Author) Average Customer Review:   (111)
In stock This item Delivered FREE in the UK with Super Saver Delivery. £8.99 £6.74
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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times‘A marvelous book that is both thought provoking and highly entertaining, ranging from the... Read More |
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