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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why―much more often than we usually care to admit―humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
If the behaviours that skew our judgements were random or senseless, we'd be hard put to sort them out and make better decisions. But as the research described in this book shows, our irrationalities are, in fact, systematic. People will make the same types of mistakes over and over, in a predictive manner, because the causes of these behaviours are embedded in the very structure of our minds. This is why recognizing these mistakes and understanding them offers us a way to do better.
And that's the aim of this book: to leave the reader with new knowledge of human nature derived from a wide range of scientific experiments and findings, knowledge that will help all of us make better decisions in our personal life, our business life, and in the choices we all need to make about our collective welfare. --This text refers to an out of print or unavailable edition of this title.See all Product Description
A very thought provoking book, good holiday reading ready for coming back to business.
Just make sure you are in the right frame of mind otherwise it will go straight... Read more
Thoroughly engrossing read throughout. Well written for the non technical reader.
Laughed out loud at some stories.
Woah, man! Just check out that picture on the cover. That's what the inside of your head will look like after reading this book! Read morePublished 2 months ago by Tony James Slater
Intriguingly it shows with clever experiments how the human psychology works and why we decide to consume the way we do. Great, easy and fun read!!!Published 3 months ago by Sofia
Want to get started on how we all make decisions? Look no further than Dan Ariely`s snappy book. Full of useful stories, this is a stand out example of how to get a message across.Published 4 months ago by Goldcrest
I have not yet finished this book but love the writing style, accessibility and enthusiasm of the writer so much that I must review it. Read morePublished 4 months ago by Valerie Brogan