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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
And that's the aim of this book: to leave the reader with new knowledge of human nature derived from a wide range of scientific experiments and findings, knowledge that will help all of us make better decisions in our personal life, our business life, and in the choices we all need to make about our collective welfare. --This text refers to an out of print or unavailable edition of this title.
A great eye-opener that debunkes the myth of humans as rational beings.
Some examples are a bit lengthy but provide essential proof for the theories they support.
Happy with the product,i will recomand to other firends as well,keep like this :-)Published 1 month ago by ANDA
Found the book an interesting read.
It's good for people like me curious about the way we tick. A little humour in there too which is always good.
A fantastic read, so interesting and really does get you thinking about decisions. I would recommend this to anyone who hasn't read this type of book, easy read and will have you... Read morePublished 2 months ago by Miss MacKinnon
Although more of a series of notes than a traditional book (the author does not shy away from that), this book is well researched and put together. Read morePublished 3 months ago by Louis
really struggled to get into this book, a lot of common sense information with little or no profound insights addedPublished 3 months ago by Matt
This is an interesting book written from the standpoint of a college lecturer who has conducted psychological and sociological experiments to try to ascertain how far our decisions... Read morePublished 3 months ago by Aletheuon