Predictably Irrational: The Hidden Forces that Shape Our Decisions Paperback – 5 Mar 2009
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your e-mail address or mobile phone number.
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why―much more often than we usually care to admit―humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
From the Inside Flap
If the behaviours that skew our judgements were random or senseless, we'd be hard put to sort them out and make better decisions. But as the research described in this book shows, our irrationalities are, in fact, systematic. People will make the same types of mistakes over and over, in a predictive manner, because the causes of these behaviours are embedded in the very structure of our minds. This is why recognizing these mistakes and understanding them offers us a way to do better.
And that's the aim of this book: to leave the reader with new knowledge of human nature derived from a wide range of scientific experiments and findings, knowledge that will help all of us make better decisions in our personal life, our business life, and in the choices we all need to make about our collective welfare. --This text refers to an out of print or unavailable edition of this title.See all Product Description
Inside This Book(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
Here's the quick comparison:
- Ariely's book is pure pop science. Short, entertaining, 1st person, occasionally irritating anecdotal style, but you quickly get the message. However, if you're reading it now (2012), you may have already heard the same thing elsewhere.
Personal view: I found it too anecdotal, and too lightweight.
- Kahneman's book is the real deal. This is the bible of behavioural economics. Everything you need to know, written with clarity and detail, but also enough stories, short exercises and counterintuitive conclusions to keep you turning the pages.
Personal view: Long and challenging, but very rich and rewarding.
They usually consist of asking two or more differently informed groups of students questions about something. Actually, sometimes the author is a bit vague about the exact experimental conditions, how bias was eliminated from the experiment (particularly with respect to how questions were framed [what language was used] and how the participants were chosen [a few samples were decidedly small]) and how the many variables were isolated and controlled. So in that sense we must take Ariely's word for it. Also, he often vaguely summarises the results of these experiments with words such as "more than" and "most" instead of giving figures. If he were giving a lecture I would have asked him to clarify quite a few points. But all in all I think that this was an interesting book albeit a short one. It is a slim volume and the typeface is quite large. I'm a slow reader and I read it comfortably over two days.
Having read the book I was left a bit underwhelmed, because I found that I was already familar with both some of the research and a number of the concepts, and was tempted to give it 3 stars. However on reflection that's probably a bit unfair. This is actually a good book for people interested in learning about the field of behavioural economics. It's nicely written with a chatty style, and some of Ariely's research is very interesting.
Just a few snapshots to give you an idea of what this book covers. He looked at subscription packages for The Economist and found that and obviously bad deal led people to choose an option that was like it but obviously better (because it gave them a way to measure the options). In contrast when there were two options that were different but hard to compare they tended to just go for the cheap option.
In a maths test where subjects were given a cash reward based on the number of problems solved and were given an opportunity to cheat, he found that asking them to recall the Ten Commandments ahead of the test appeared to make them less likely to be dishonest.
And in taste tests people prefer Pepsi to Coke when tasting blind, but prefer Coke to Pepsi when they know in advance when they know what they are going to drink. This suggests that we prime ourselves to enjoy something we expect to enjoy.
If this all sounds 'obvious' to you, to some extent you are right (although there are many examples in this field that are counterintuitive).Read more ›
And the results are indeed startling in some cases; I particularly liked his analysis of how price has a real and measurable effect on the placebo effect (until we know the truth about the placebo we've taken!), and his openness to include a reflective discussion into the merits associated with placebo treatments.
Prof. Ariely isn't afraid of tackling the ethical and moral implications of his findings however, and I found myself nodding in agreement, and sometime frowning with stormy thoughts as I tried to grapple with the knock-on effect of what he has so eruditely explained in the book.
He covers a wide range of topics and findings, and I'm already re-reading parts of the book more carefully having gone through once at speed.
This is a great introduction to behavioural psychology, and it fits nicely alongside Chialdini's "Influence: The Psychology of Persuasion".
Most Recent Customer Reviews
Really liked the way theories were backed up with solid experiments.
A good introduction to behavioral economics and challenging why people don't always act rationally when... Read more
As in title, I was attracted to this from his TED Talks which turn out to be the highlights of the book, which I already knew from the talks. Read morePublished 3 months ago by Will
A very thought provoking book, good holiday reading ready for coming back to business.
Just make sure you are in the right frame of mind otherwise it will go straight... Read more
Thoroughly engrossing read throughout. Well written for the non technical reader.
Laughed out loud at some stories.
Woah, man! Just check out that picture on the cover. That's what the inside of your head will look like after reading this book! Read morePublished 7 months ago by Tony James Slater
Intriguingly it shows with clever experiments how the human psychology works and why we decide to consume the way we do. Great, easy and fun read!!!Published 7 months ago by Sofia