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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com Paperback – 8 Jul 2011


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Product details

  • Paperback: 214 pages
  • Publisher: PebbleStorm (8 July 2011)
  • Language: English
  • ISBN-10: 0984380213
  • ISBN-13: 978-0984380213
  • Product Dimensions: 15.2 x 1.2 x 22.9 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 16,409 in Books (See Top 100 in Books)

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Customer Reviews

4.1 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By MR Gregory P Smart on 28 Aug. 2014
Format: Kindle Edition Verified Purchase
There are some good things about this book, and some not so good ones.
The good things are that the core concept of 'cold calling 2.0' is interesting and worth reading about. You may not agree with it, and I have some caveats, but it justifies the price (at least the kindle price).
It's easy to read and understand.
Some bad things are, there's too much repetition, sometimes in a very short space of time.
Chunks of the book are obviously lifted from blog posts with not enough effort to make the flow in a book format
The diagrams are unreadable on a kindle because they're too small and, being diagrams, you can't enlarge them.
Much of the second half of the book (which goes beyond the core concept) seems like a random collection of ideas, some of which are at odds with CC2.0.
I'm glad I read it, and it's given me some ideas to explore further, but a bit more effort from the writer and editor could have made this book a lot better.
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3 of 3 people found the following review helpful By A. J. Smith on 7 Feb. 2013
Format: Paperback Verified Purchase
I don;t think the references to Salesforce etc are a problem - this book is pitched at non-Sales executives or Sales VPs who need a fresh approach; well written with plenty of 'gold nuggets'
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1 of 1 people found the following review helpful By R. Fenton on 21 April 2013
Format: Kindle Edition
5 stars and would give it more if I could. Our company is in the process of mapping out it's sales process and this book has provided lots of helpful advice I'm sure will translate into more sales and success
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Format: Kindle Edition Verified Purchase
Aaron clearly demonstrates deep understanding of the subject of generating predictable revenue and in this book provides actual guidelines you can act on
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By W. Shand on 18 April 2014
Format: Kindle Edition Verified Purchase
Here's a book for advanced marketeers and ambitious business owners. I'm off to implement... it's challenging and more relevant to b2b businesses than b2c but that doesn't mean there isn't plenty to learn.
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Format: Kindle Edition Verified Purchase
Make no mistake, this book is written to not just sell you Salesforce but train you to build a sales department versed in their acronyms. There are definitely nuggets of useful information but they're hidden in the hard sell which is ironic because large sections are devoted to "Cold Calling 2.0", a concept of cold calling using research as your foundation for making contacts. Or as it is known outside Salesforce, "research" which in turn leads to business. For £2 on Kindle it`s not over priced but could badly use an editor to correct the numerous typos.
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Format: Kindle Edition Verified Purchase
If you are looking to grow revenue then pick up the Kindle version of Ross's book for less than a £1!!

Not only will you see what others have highligted as the best tips, but you can add your own, too.

Put what is in this book into practice and you will earn more money and drive your competition crazy!
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