Top positive review
Predatory Thinking is a wonderfully calm book
on 13 April 2015
There's such a delightful and elegant simplicity in the way Dave Trott thinks and writes. Predatory Thinking is a wonderfully calm book, reminding the reader at every turn that if one's going to create content and persuasion that matters - for consumers, for voters, for children - context is queen to content's king. What is particularly impressive is that this original British Mad Man with such experience is still very much at the cutting edge, and his perspective on the role that new (OK, newer, now) media play is sober and considered.
I buy and give more copies of this book to friends, colleagues and clients than any other, and that's the kind of thing I do quite a bit. STRONGLY recommended. And delightfully, not any sense of "I wish I'd written that", just "Aha!" and "Thank you!"