- Hardcover: 320 pages
- Publisher: John Wiley & Sons (20 Jan 1982)
- Language English
- ISBN-10: 047127982X
- ISBN-13: 978-0471279822
- Amazon Bestsellers Rank: 2,071,077 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Integrates data from various research areas concerned with the effects of unconscious perception and the preconscious antecedents of subjective experience. Discusses the possible nature and origin of preconscious processes, the evidence for unconscious perception, and the effects of unperceived stimuli on perception, verbal behavior, and memory. Examines the theory that cognitive processes evolved for the gratification of need.
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10 of 10 people found the following review helpful
Classic Scientific Text on Subliminals
17 Aug 2001
Format:Hardcover
This text is a scholarly discussion of both preconscious processing and subliminal stimuli and perception. It discusses research, and preconscious determinants of conscious perceptual experience, effects of subliminal stimuli on verbal behavior memory without awareness, preconscious processing and emotion, clinical applications, physiological bases of unconscious perception...
Back in the eighties, my company published subliminal tapes for psychologists to use with their patients, by Tom Budzynski, who went on to do The Subliminal Winner, with Dennis Waitely, for Nightingale Conant. Dixon's book was the "bible" on subliminals which we recommended to psychologists and psychiatrists entering the arena of subliminals. this book is still a valuable resource and fascinating read. The idea that so much of what we see is already determined by the pre-conscious processing which occurs before we become aware is fascinating and worth exploring by itself.
The other book worth looking at on Subliminals is Paul Swingle's Subliminal Treatment Procedures : A Clinician's Guide.
If it weren't for the fact it is 20 years old, I'd rate it five stars.
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