First of all, thank you for buying the book.
I am sorry that you disagree about using UML for the modelling notation, but I would strongly disagree with your criticisms, and would like to offer a reasoned response to your points.
The main point of the book is promote the use of different views to model a process. First of all, the book clearly states that you can use any notation whatsoever to realise these views, and explicitly mentions several other notations, including BPMN. However, if you choose to use BPMN, for example, to attempt to realise these views, then you will only be able to realise two out of the seven. Without wanting to enter into a major debate about the differences between UML and BPMN, I would suggest that people look to a presentation recently given at the IET (formerly the IEE) seminar on `UML for process modelling', where Simon Perry provides an analysis and evaluation of the two approaches. However, a few salient points here - BPMN has no concept of a requirement for the process, cannot represent stakeholders explicitly, nor the relationships between artefacts, nor will it allow you to model concepts and terminology.
Also, the description of UML presented here by the reviewer as being `a suite of 15 or so diagramming notations used for object-oriented design and development of computer systems, and can't be applied to the domain of business process modelling' is incorrect. Sure, the UML has its roots in the software engineering community (and has 13 diagrams) but it has been used very widely on a number of different applications, including requirements engineering, process modelling, architectural frameworks, mental mapping, risk assessment, project management etc.
As a final point, the reviewer may think that my approach is `well meaning' but `flawed' but many people disagree with this, including the British Standards Institution (BSI). In fact, this approach is now being promoted by the BSI, supported by a series of training courses on how to use these techniques. A good quote form the BSI web site is: `The approach advocated and taught here is based on the world-leading UML modelling notation and is currently the only course that teaches process modelling as used and applied by the BSI.' Don't take my word for it, talk to the official UK standards body.
So there we have it, an approach that is clearly not to everyone's taste, but one that is recognised by the Institution of Engineering and Technology (IET), published by the British Computer Society (BCS) and adopted by the British Standards Institution (BSI).
I hope that this clears up any misconceptions that may have arisen from this review.
Jon Holt