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Prada [Hardcover]

Miuccia Prada , Patrizio Bertelli
5.0 out of 5 stars  See all reviews (4 customer reviews)
RRP: £75.00
Price: £68.25 & FREE Delivery in the UK. Details
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Book Description

14 Dec 2009
Prada is the first book that documents three decades of ground-breaking fashion, architecture, film and art by the Prada company, including the work of the design studio and the workshop; extensive creative partnerships with photographers, designers, architects and film directors; and large scale architectural commissions, the Fondazione Prada, and the development of a new museum. Among the many features of this rich innovative book with its thousands of images are a photo-essay by renowned photographer Brigitte Lacombe, stills taken from short films documenting the craftsmanship of the factory, images of the unique fashion show environments, an overview of all Miuccia Prada's collections with thumbnail pictures of 3,885 different looks, collages of the most influential shoe and bags, photographs of the final product on the runway, celebrated store designs in New York and Los Angeles by Rem Koolhaas/OMAand in Tokyo by Swiss architects Herzog & de Meuron, a film collaboration with director Ridley Scott, Koolhaas s radical Prada Transformer pavilion in Seoul, costume designs for a Japanese manga heroine, Prada found on the street and celebrities photographed on the red carpet, and blogs expressing the almost fanatical devotion of lovers of the brand. Prada both chronicles and epitomizes the achievements of one of the world's most influential and enlightened fashion and design companies.

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Product details

  • Hardcover: 704 pages
  • Publisher: Fondazione Prada; 1 Box Slp edition (14 Dec 2009)
  • Language: English
  • ISBN-10: 888702944X
  • ISBN-13: 978-8887029444
  • Product Dimensions: 6 x 24.5 x 33.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 194,569 in Books (See Top 100 in Books)

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Product Description

About the Author

Fashion designer Miuccia Prada inherited the Prada company in 1978, and with her husband entrepreneur Patrizio Bertelli built it into one of the world's leading and innovative fashion and design companies. Prada brings to her work a deep commitment to the visual and performing arts, a history of political activism on the left, and an openness to new materials and ideas. Michael Rock is a founding partner and creative director of the award-winning design firm 2x4 in New York and Professor of Design at the Yale University School of Art. Sung Joong Kim is a designer at 2x4.

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Customer Reviews

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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Excellent Quality 22 Jan 2011
This book is beautiful. From opening the box and removing the book from its Prada case it oozes quality. The book isn't just visuals with written details about the production, designs and each aspect of Prada from initial ideas through to point of sale. Very heavy but quite a book to treasure with good information.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Prada by Miuccia Prada - fabulous! 3 Jun 2012
Format:Hardcover|Verified Purchase
Great item - new and unopened as described, super fast delivery, great communication from seller, would definately recommend! Can't describe the actual contents as I bought this item for a 40th birthday present.
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5.0 out of 5 stars pure luxury 4 Aug 2012
By jore
Format:Hardcover|Verified Purchase
Ordered this book for a present and it is just so lovely, very big in size and has a complete luxurious feel. All sealed inside the book. Gordeous present for any fasionista
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5.0 out of 5 stars asked for xmas gift 15 Dec 2011
Format:Hardcover|Verified Purchase
Beautiful and amazing book, very good quality and well presented and a excellent buy!. My daughter uses this quite a lot.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  18 reviews
26 of 26 people found the following review helpful
5.0 out of 5 stars A Beautiful Book 21 Dec 2009
By DAJ - Published on Amazon.com
This is a very well done book, showing many of the facets of the business of Prada--the history, the manufacturing, the stores, and, above all, the clothes. Any fan of Prada will get hours and hours of pleasure looking through this tome. The photos are gorgeous. I think it could have been better in a couple of ways. 1) The complete collections are reduced to small thumbnail layouts. The clothes are central to Prada's legacy, so other areas of the book could have been reduced to allow for larger photos of the collections. 2) I would have liked some critical texts on the importance of Prada's work. Prada is a fashion innovator, and those of us who appreciate her work know that, but it would have been helpful to contrast her emphasis on paradigmatic fashion with creators like McQueen and Galliano who offer a more individualistic view of clothing. I suppose that sort of analysis will have to wait for a museum catalog. Perhaps it would have seemed too self-important in this type of venue. In any case, it is a beautiful book, and merits a place in any fashion fan's library.
12 of 12 people found the following review helpful
5.0 out of 5 stars The Prada Encyclopedia 6 April 2010
By Trappist - Published on Amazon.com
This book is probably not for everyone, but if you collect, wear or just appreciate Prada, you must have this. The book itself is beautiful, solid and well-made, and presented in classic Prada styling (understated logo, deep blue-purple color packaging).

I am so happy that this book exists. It's thrilling to look at Prada's collections throughout the years: in this format, you can see her incredible talent and creativity, and her delightfully perverse, political sense of humor. Also very apparent in this format is the vast reach of her influence on other high-fashion designers over the last 20 years. Every season, you can spot Prada's direct thematic and/or acute influence--sometimes two or three years out--somewhere in some other designer's work (the most consistent and blatant culprit is Marc Jacobs for Louis Vuitton) but I can't think of a single Prada collection where one of her contemporaries was an obvious touchstone. Prada's work clearly cycles and is self-referential, if anything, and it's nice to know that the Prada shoes, coat or skirt suit that you bought five years ago is going to make its way back onto Prada's runway, in some updated form, in another three or four years. Considering the cost, these clothes should last for years, both in terms of wear and not making you look like a runaway from a wax museum six months after your purchase.

Some collections reproduced here stand out more than others, such as the iconic Leaf Collection (I spent my first paycheck on those green boots! and I still have them! and I still wear them!), the Brocades in Spring '02 and 03, and the Holliday & Brown collaboration. Even the "off" seasons have something to offer, usually by way of accessories: the amazing, absurd bamboo platforms in Spring 2006 and the wacky lucite chandelier shoes of this season both anchor neutral palettes for the pret-a-porter. This is not to say that there are no missteps: the goofy bowling bags in the late 90s, for example, and the satin turbans from a few years ago.

Central to Prada's brand and appeal and mystique is the environment in which the clothing and accessories are presented, and the book showcases many of Prada's beautiful stores. Prada's epicenters are like museums and art galleries, and meant to be so. Even the more ordinary boutiques are obsessive in their attention to detail. It's a fascinating concept, given that it's probably very off-putting for consumption (the idea in an art gallery is NOT to touch). Rem Koolhaus and Hertzog et De Mauron have built modern Prada palaces to stand aside the flagship in the Galleria, and if you are not in NY, Tokyo or Milan, here's your chance to visit. Time delay changing room mirrors, round glass elevators and secret corridors--there's no other designer with a patch on Prada's real estate or pitch.

I wholeheartedly concur with the previous reviewer who wished for the inclusion of more critical text. For those who just care how they look, or for those of us whose appearance is critical to our professions, clothing is aspirational as well as practical: you put these things on to be who you want to be, or how you need/want people to perceive you that day, not necessarily to be who you are. What's Prada's message? For a brand that positions itself as intellectual and smart, there is not enough said about that. Also, there have some insightful pieces elsewhere on the creation and mass-production of "luxury" as a substitute for meaning and good taste, and Prada clearly has a place in that. Isn't making your label extremely small and discrete, so only those in the know (and with money) will recognize what you are wearing (and how much disposable income you have, really obviously elitist and offensive, maybe more so than smearing gigantic logos all over everything? Isn't the idea of mass-producing quirky individuality, so that thousands of people can buy it, a profoundly cynical concept? What about Mr. Prada's unspeakably nasty comments about dumping older customers, or not making larger sizes so fat people won't be seen in these clothes? Pretty despicable.

Lack of critical reflection aside, this book is still required reading/viewing for collectors and fans. Whatever misgivings you may have about thinking of clothes as art, or about the elitism of high fashion, Prada is the finest designer and innovator working today, and this book is a showpiece to her talent and her will.
2 of 2 people found the following review helpful
4.0 out of 5 stars Prada Pretty Good 4 Feb 2012
By Ty Write - Published on Amazon.com
Firstly , the look of this book is terrific. It comes in a
solid cardboard box and a nice secondary case to protect it. There are
some really nice photos of old Prada campaigns as well as some
behind the scenes type stuff of some Prada products being made.

I was only slightly disappointed that there really isn't much to
read in this book. It doesn't go into anything really deep about
the company. It doesn't shed any new light on the founders or anything
like that. It is a very nice visual guide. Light on reading, tons of pictures.
2 of 2 people found the following review helpful
3.0 out of 5 stars Nice...But Could've Been Better !!! 10 Dec 2011
By Lilly Ford - Published on Amazon.com
I usually collect fashion monographs and I enjoy all of them, so I decided to add this one to my collection despite the mixed reviews. However, I've to admit that I'm a little disappointed in this book, it's not bad, it's "nice" but there was enough space for many improvements. The campaigns part is the one I mostly enjoyed, although I would have liked it to be twice as thick. As one reviewer here mentioned the pages devoted to the thumbnails could have been used to show more viewable items, since those pages are basically a waste of space, since those can't be seen without a magnifying glass and even with that the images are hardly appreciated. Also the sections devoted to architectural descriptions are dry and more professionally oriented. The photos showing the different stores are nice but not that spectacular and the backstage shots sometimes lack focus. All in all a "nice" book that could've been better in so many ways, had I been able to flip through it prior, I wouldn't have purchased it. It might appeal more to Prada fans.
3 of 4 people found the following review helpful
3.0 out of 5 stars kinda meh, not much new material 30 Oct 2011
By Johnny - Published on Amazon.com
Format:Hardcover|Verified Purchase
the main reason i bought this book is because it has an archive of past ad campaigns. i've been a long time fan of the brand and the clothes and i think the distintive and trend setting magazine ads of the late 90's and early 2000's had a huge role in that. i was disappointed to find at most there was only a couple shots included from each campaign, and usually featuring most common pictures which could be easily found the web. like with the ad campaign section, with the rest of the book, i don't think prada fans will find there much new material or special insights here though it might be a pleasant jog down memory lane. it seems the intended audience are more newbies to prada than devoted fans, however i doubt few such people will spend ~$100 on a book about prada.
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