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Practices of Looking: An Introduction to Visual Culture
 
 
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Practices of Looking: An Introduction to Visual Culture (Paperback)

by Marita Sturken (Author), Lisa Cartwright (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

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This comprehensive and engaging introduction to visual culture provides an overview of a range of theories about how we understand visual media and how we use images to express ourselves, to communicate, to experience pleasure, and to learn. Using over 175 illustrations, Professors Sturken and Cartwright examine how images - paintings, prints, photographs, film, television, video, advertisements, news images, the Internet, digital images, and science images - gain meaning in different cultural arenas, from art and commerce to science and the law, how they travel globally and in distinct cultures, and how they are an integral and important aspect of our lives. These images are analyzed in relation to a range of cultural and representational issues (desire, power, the gaze, bodies, sexuality, ethnicity) and methodologies (semiotics, marxism, psychoanalysis, feminism, postcolonial theory). Practices of Looking provides an explanation of the fundamentals of these theories while presenting visual examples of how they function. Central concepts such as ideology, the concept of the spectator, the role of reproduction in visual culture, the mass media and the public sphere, consumer culture, and postmodernism, among others, are explained in depth and in accessible, informative language. Marita Sturken and Lisa Cartwright provide the best introductory book for students coming to the study of visual culture for the first time. Truly interdisciplinary, this book aims to be the key text for courses across a range of disciplines including media and film studies, art history, photography, and communication media.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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27 of 27 people found the following review helpful:
5.0 out of 5 stars one of the best introductions to visual culture, 24 Feb 2004
By H. Snelders (The Netherlands) - See all my reviews
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This book is a splendid introduction to theories about visual culture. It opens up the sociological / psychodynamic / anthropological theories that exist about the visual media to laymen. Another good thing is that they do not focus on high culture visual media, but also on film, television, advertising, etc. This is what makes the book valuable to people who are specialized in neighbouring fields and who wish to know more about visual media (for instance, marketeers, perception psychologists, therapists, people studying politics, etc.). On every topic the background literature is made accessible by good references and a short introduction to these references. This is really helpful! For instance, i always wanted to know more about Barthes theorizing about myths, and how that applies to advertising, with this book i have a good introduction, but also a good guide that tells me how to find the relevant and more up to date literature on this topic.
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22 of 22 people found the following review helpful:
5.0 out of 5 stars the lighter fun book on the subject, 20 Nov 2003
This book is easy going introductory reading for undergraduate courses on the subject. It's relatively short, has lots of pictures and photos and is mostly about advertising, tv, and popular culture. It makes a nice change from weighty pompous academic essays and it's engaging and intelligent.
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