- Paperback: 384 pages
- Publisher: Kogan page; 2 edition (31 May 2002)
- Language English
- ISBN-10: 0749438231
- ISBN-13: 978-0749438234
- Product Dimensions: 23 x 15.2 x 3.2 cm
- Amazon Bestsellers Rank: 676,566 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
—First Voice, April/May 2005
"Provides sound, accessible advice with plenty of tips, hints and ideas in a comprehensive, jargon-free way."
Book Description
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
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