A Practical Guide to Social Media in Financial Services
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"Christophe is an industry leader and a true visionary. I've been reading his work for some time and had the pleasure of working with him. His sharing of keen insight, opinion and direct connections to leading industry members was exceptionally valuable. If you want to stay on top of what is happening in this space, stay connected to Christophe and point your RSS reader to his blog." --Michael Neil, Vice President Online Strategy, Merrill Lynch
"Christophe has been a great sounding board and provided valuable encouragement for our social media activities at ubank.com.au. Christophe combines deep understanding of social media with a keen eye on commercial outcomes which is rare in this young space." --Gerd Schenkel, Managing Director, UBank (part of National Australia Bank)
"Christophe's blog, Visible Banking, is a source I refer to often in my quest to keep up with viewpoints on the future of banking. His insights are always helpful, and I value his feedback on our own social media marketing efforts." --Ed Terpening, VP Social Network Marketing, Wells Fargo
Christophe has written a very valuable and in-depth analysis of the site Fortis launched for entrepreneurs, join2grow.biz. He maintains a superb site, visible-banking.com, where he educates us with real passion on Web 2.0 initiatives. It was a real pleasure to meet Christophe in real life, and I can recommend to everyone in the banking industry with plans to launch a web 2.0 site to contact Christophe to discuss their idea." --Catherine Ossemerct, Head of Media Channels, Fortis
"Christophe exceeds expectations in delivering innovative, top class insight with a hands on and actionable approach. If you need to get your social house in order, or just looking to redecorate, Christophe is your man."
--onathan Elliott, Head of Web Analytics,UniCredit Group
"Christophe has been a great sounding board and provided valuable encouragement for our social media activities at ubank.com.au. Christophe combines deep understanding of social media with a keen eye on commercial outcomes which is rare in this young space." --Gerd Schenkel, Managing Director, UBank (part of National Australia Bank)
"Christophe's blog, Visible Banking, is a source I refer to often in my quest to keep up with viewpoints on the future of banking. His insights are always helpful, and I value his feedback on our own social media marketing efforts." --Ed Terpening, VP Social Network Marketing, Wells Fargo
Christophe has written a very valuable and in-depth analysis of the site Fortis launched for entrepreneurs, join2grow.biz. He maintains a superb site, visible-banking.com, where he educates us with real passion on Web 2.0 initiatives. It was a real pleasure to meet Christophe in real life, and I can recommend to everyone in the banking industry with plans to launch a web 2.0 site to contact Christophe to discuss their idea." --Catherine Ossemerct, Head of Media Channels, Fortis
"Christophe exceeds expectations in delivering innovative, top class insight with a hands on and actionable approach. If you need to get your social house in order, or just looking to redecorate, Christophe is your man."
--onathan Elliott, Head of Web Analytics,UniCredit Group
Product Description
Book 1 in the new series 'Customer Experience Without Borders' Everything you ever wanted to know about social media in financial services ... but were afraid to ask Web 2.0, Twitter, Facebook, YouTube, blogging, virtual worlds ... is social media all a bit unfamiliar as a working tool? All a bit smoke and mirrors? Do people really want to interact with their financial services providers in cyberspace? What about the potential for reputational risk? And there's no bottom-line impact, surely? Best just leave it to the marketing people .... WRONG! The benefits of leveraging social media go well beyond marketing. Blogs, YouTube, Twitter and Facebook have quickly became essential tools to manage reputation, foster innovation, develop new products, strengthen customer relationships and satisfaction, drive customer advocacy, aid recruitment, and increase market share. Social media has increased expectations: now your customers expect you to show you listen to them - they want to be able to trust you. And word of mouth is increasingly powerful: it is critical to know who your key influencers, advocates and, yes, your detractors, are, and to find the best way to engage with them. So, you need a complete social media strategy. And A Practical Guide to Social Media in Financial Services contains everything you need to get it. It offers a pragmatic approach to social media in our heavily regulated financial services industry. Its compelling theme is how to create an ever greater customer experience through engaging with them and rewarding them for their support. A Practical Guide to Social Media in Financial Services is both a start-up guide for the social media novice and a best practice guide for the more experienced. In it, you'll find all you need to know about: • Judging and assessing your social media operation; • Proving the business case and ROI (get a copy for your Chief Financial Officer); • The commonly made mistakes (and how to avoid them); • Recruiting and managing talent, working with, not against, your social media team, improving worker relations, and breaking silos; • Best practice by banking market and segment; • The most comprehensive financial social media case book ever assembled; • Learning the lessons and assessing the contribution of those who didn't execute their initiatives properly; • The more challenging questions you need to be asking a social media software vendor; • And, of course, a forecast of where the industry might go next. The risk of not embracing or at the very least acknowledging social media is considerable. So ... what are you going to do about it?
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
An excellent read for all who want to combine their passions in social media and the financial services. This book is an important guide for financial services firms and individuals because they need to use social media to engage prospective and existing clients. Also, having a desirable brand means more success in terms of customer satisfaction, trust and financial rewards.
Christophe clearly demonstrates his expertise within his niche by sharing detailed but concise advice regarding the operation of social media projects with lots of actual excellent and not so good examples. Relevant social media contacts are shared so that readers have the opportunity to follow and learn from those who are using their profiles successfully within the industry.
I would highly recommend this book to all who work in the financial services industry.
Christophe clearly demonstrates his expertise within his niche by sharing detailed but concise advice regarding the operation of social media projects with lots of actual excellent and not so good examples. Relevant social media contacts are shared so that readers have the opportunity to follow and learn from those who are using their profiles successfully within the industry.
I would highly recommend this book to all who work in the financial services industry.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
3 of 3 people found the following review helpful
Excellent Book
14 Sep 2011
Format:Paperback
Excellent book. I found it exceptionally valuable as an addition to my two years of experience in social media field. The book is great for the beginners, but also for those who are in the field already. For the last couple of years being in this field I could not find any book with an in-depth analysis and all-rounded explanations with practical examples from all over the world of how to get the most out of SM for entrepreneurs and businesses. In addition, in the book Christophe also shares his most valuable contacts and the best examples to learn from in the field of social media and financial services as well as offers a forecast of where the industry might go next.
The book offers deep understanding of social media with a main focus on reward/commercial outcome which I have never come across in the existing literature. It is giving serious wake up call to those who have tried to imagine that social media never happened. I highly recommend the book to everyone who wants to stay on the edge of innovation and successful entrepreneurship and many thanks to the writer for publishing it at the time when it is the most needed.
The book offers deep understanding of social media with a main focus on reward/commercial outcome which I have never come across in the existing literature. It is giving serious wake up call to those who have tried to imagine that social media never happened. I highly recommend the book to everyone who wants to stay on the edge of innovation and successful entrepreneurship and many thanks to the writer for publishing it at the time when it is the most needed.
2 of 2 people found the following review helpful
The best overview of social media case studies in Banking
5 Oct 2011
Format:Paperback
Christophe has taken a comprehensive and well researched look at the emergence of social media in the retail financial services space. What is impressive, is the broad level of involvement he's had from industry players from such a wide geographical context.
If you're in banking or financial services and you're starting out, or you are looking to tweak your social media strategy with a few new tricks and strategies, then "A Practical Guide to Social Media in Financial Services" should be the first book on your to-read list. The case studies are what make this book because they are real, actionable and are in place today!
Brett King
Author - BANK 2.0
If you're in banking or financial services and you're starting out, or you are looking to tweak your social media strategy with a few new tricks and strategies, then "A Practical Guide to Social Media in Financial Services" should be the first book on your to-read list. The case studies are what make this book because they are real, actionable and are in place today!
Brett King
Author - BANK 2.0
1 of 1 people found the following review helpful
Excellent for FS social media aficionados - invaluable for newbies
14 Sep 2011
Format:Paperback
The book is a true navigation manual for social media experiments. Being on Twitter or on Facebook is a gimmick - Christophe's book, based on invaluable trove of interviews, blogging and Tweeting, consulting, is a rare find of real examples that work - rather than those that simply are meeting the eye of the Netizens.
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